Your newsletter signup form should be more than an afterthought. But that’s how many businesses and groups treat it — a little button in a lost corner of your website. That’s too bad, because with a little elbow grease, you can transform your subscriber form into a real asset, growing your email lists and increasing […]Read Article "8 Ways to Make Your Newsletter Signup Form Work Harder"
Has an email subject line ever made you raise an eyebrow? Laugh out loud? Or simply curious enough to open an email? Like me, you’ve probably spent hours crafting your email newsletters, perfecting your timing, topics, images, and CTA. But what good is an amazing email if no one opens it? Email subject lines can […]Read Article "12 of the Best Email Subject Lines We’ve Ever Seen"
If you think the only time you should be sending holiday emails is during the months of November and December, you might be missing out on a powerful email strategy. Holiday email marketing allows you to create timely, targeted emails about topics your audience cares about. There are dozens of holidays throughout the year you […]Read Article "4 Tips to Prepare Your Emails for Any Holiday Calendar Event"
If you really want someone to pay attention to what you have to say in your emails, video in your email marketing is one of the best tools at your disposal. There’s been a huge shift to video in recent years. It’s dominating social — people watch more than 100 million hours of video of […]Read Article "Using Video in Your Email Marketing: A How-to Guide"
Anyone with experience sending out email newsletters for WordPress will tell you that half the battle is getting readers to open your email in the first place. That’s why taking the right approach to your subject line can make or break your email strategy. Email conversion strategist and copywriter Val Geisler recommends spending as much […]Read Article "11 Best Subject Line Styles to Increase Your Open Rates"
Looking for ways to grow your email list? When you spend so much time writing and crafting your email newsletters, it almost feels like it’s all for nothing when only a small handful of people read them. After all, you want to make your time count (and get your emails to as many people as […]Read Article "20 Simple Ways to Get More Subscribers and Grow Your Email List"