At MailPoet, we write about email marketing, newsletters & email deliverability in WordPress and WooCommerce. It’s our expertise, actually!
Emails are an essential part of any successful WooCommerce store. From order confirmation emails to welcome messages and abandoned cart reminders, emails help you communicate important information to customers and build relationships that keep them coming back to buy more. Understanding how WooCommerce email works can help you get set up for success. So in […]
Read Article "A Complete Guide to Email for WooCommerce"Today, we’re sharing everything we know about how to create and send newsletters from WordPress — over 8 years’ worth of experience and hard lessons learned, all in one ultimate guide. We’ve published a lot of content over the years about how to create great content for your email newsletter. But sometimes, it’s good to […]
Read Article "Ultimate Guide: Create and Send Emails with the Best WordPress Newsletter Plugin"Did you know email open rates vary widely by industry? The shopping industry, for example, sits at an average of 41%, while emails sent by marketing and advertising companies are open at a rate of just 25%. Here at MailPoet, we class an excellent open rate as 30% or higher and a good open rate […]
Read Article "How to Improve Your Email Open Rates"Writing blog posts is easy. But writing amazing blog posts? It takes a lot more time and effort to do well. Anyone can string a sentence together but it doesn’t necessarily mean that sentence will be any good or even make sense! In this guide, I’ll outline a few strategies you can follow to help […]
Read Article "10-Point Checklist for Writing Amazing Blog Posts"Phew! 2019 was quite the busy year. In this post, I’ll recap the past 12 months of the MailPoet product journey. We mixed up our product development between planned tasks, and less expected ones, often related to email abuse. Weeds sparse the plush fields of email. Our overarching feeling is that we ended the year […]
Read Article "MailPoet’s 2019 Product Journey"A welcome email is like a warm cup of tea: It lets you greet a friend (in this case, a subscriber) who shares a common interest (i.e. your business) and gives you the opportunity to get to know each other. But unlike a cup of tea, welcome emails are capable of much more. With a […]
Read Article "A Complete Guide to WordPress Welcome Emails (and Best Practice Tips)"For many businesses, Black Friday and Cyber Monday planning started months ago. If you’re not one of those businesses, don’t stress! Not every business owner has the time and resources—not to mention the profit margin!—to run the kinds of sales you’ll see big businesses hosting this coming weekend. So if you’ve been procrastinating because you’re […]
Read Article "6 Anti-Black Friday Tips for Small Businesses"We’re happy to announce that MailPoet has taken ownership of WP Mail Logging and will maintain it from now on. This no-frills and free plugin allows website owners to log emails that their WordPress sends. It’s a practical tool to diagnose sending issues or if you just want to make sure at any time that […]
Read Article "WP Mail Logging Is Now Maintained by MailPoet"Email is an essential part of running any WooCommerce store. From order confirmations and receipts to marketing messages and newsletters, email is how you communicate with customers. While WooCommerce has robust email tools built right into core, to send a greater range of messages you need to integrate your online store with an email service […]
Read Article "The 4 Most Useful Email Extensions for WooCommerce"No matter what type of business you run, building an email list should be at the top of your to-do list. With your list, you can share your story, promote your business, and showcase your products, all while turning email subscribers into loyal customers. One of the best ways you can grow your email list […]
Read Article "9 of the Best WordPress Email Opt-In Plugins (Plus Best Practice Tips for 2019)"Join 35,140 subscribers & get original tips and tricks delivered to your inbox each month.
