At MailPoet, we write about email marketing, newsletters & email deliverability in WordPress and WooCommerce. It’s our expertise, actually!
If you want to create or grow your email list, you’ll need the help of a WordPress email subscription plugin. Depending on what you need help with, you might just want a tool to help you create great-looking email subscribe forms that connect to your existing email marketing service. Or, you might want a more […]
Read Article "7 of the Best WordPress Email Subscription Plugins 2020"The most successful businesses in the world are the ones that cultivate long-term relationships with their customers. If you run an e-commerce store on WordPress, WooCommerce follow up emails are one of the best ways to do this. WooCommerce follow up emails are automated messages sent to customers after they perform a certain action. Some […]
Read Article "6 Best Practices for Effective WooCommerce Follow Up Emails"A welcome email is like a warm cup of tea: It lets you greet a friend (in this case, a subscriber) who shares a common interest (i.e. your business) and gives you the opportunity to get to know each other. But unlike a cup of tea, welcome emails are capable of much more. With a […]
Read Article "A Complete Guide to WordPress Welcome Emails (and Best Practice Tips)"Writing blog posts is easy. But writing amazing blog posts? It takes a lot more time and effort to do well. Anyone can string a sentence together but it doesn’t necessarily mean that sentence will be any good or even make sense! In this guide, I’ll outline a few strategies you can follow to help […]
Read Article "10-Point Checklist for Writing Amazing Blog Posts"To be effective, a sales email needs to catch your subscribers’ attention right away, hold that attention throughout your pitch, and convince subscribers that your offer is valuable enough for them to take action. That’s a lot to do in a small space, especially if you’re not a trained copywriter, but it is possible, and […]
Read Article "10 Sales Promotion Email Examples to Inspire Your Email Marketing Campaigns"When you go to send your first email with MailPoet you’ll notice that there are three main types of email: newsletters, welcome emails, and latest post notifications. But what do these email types mean? When should you use them? In this article, I’ll help you figure it all out by exploring what each type of […]
Read Article "Newsletters, Welcome Emails, and Latest Post Notifications: Which One Should You Use?"You can have the best email content in the world…but if you can’t engage subscribers with your subject line, all that content is going to go to waste. Instead of opening your emails, they’ll just keep on scrollin’ through their inboxes. So – how can you write an email subject line that grabs your subscribers’ […]
Read Article "17+ Email Subject Line Best Practices to Boost Engagement"Following the launch of MailPoet 3 in September 2017, work on the previous MailPoet 2 plugin has been limited to security updates and maintenance of the cron service (used for scheduling email sending). But the time has now come to say goodbye to our old friend, and on July 31, 2022, we will be discontinuing […]
Read Article "MailPoet 2 is Being Retired: What You Need to Know"On March 1, 2022, we introduced some changes to our current plans, licenses, and pricing structure – the first significant adjustments we’ve made to our pricing since launching MailPoet 3 back in 2017. Our new plans have been designed to more accurately reflect the value users get from MailPoet, as well as offer improved flexibility. […]
Read Article "Introducing New MailPoet Plans and Pricing Changes"One of the best ways to encourage sales is to create a sense of urgency, a feeling that your audience must purchase something now or miss out on some kind of reward. In this guide, I’ll show you how to create a countdown email campaign that builds urgency around a specific product or event to […]
Read Article "How To Create a Countdown Email Campaign"Join 100,710 subscribers & get original tips and tricks delivered to your inbox each month.
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