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The Lazy Admin’s Guide to Speeding Up WordPress (in Less Than an Hour)

You’ve got 60 minutes to speed up your WordPress site. What do you do…? For time-poor site admins, knowing where to start is half the battle. Simply googling “speed up wordpress,” brings up 197 million results—talk about overwhelming! From simple strategies like choosing a good web host through to more advanced methods such as implementing […]

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Autoresponder

What Are Email Autoresponders (and Why You Need Them)

Email autoresponders are the quiet workhorses of email marketing. They toil away behind the scenes, working 24/7 to help automate your business. From first hello to loyal customer, they send your emails to the right people at the right time. They welcome new users, tell readers about your new blog posts, and continuously reach out […]

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Infographic: Email Statistics by the Numbers

Curious about the effectiveness of email marketing? Turning to the numbers paints an impressive picture of just how effective this channel is—and offers a stark reminder of why you should be investing your time and money into your WordPress email marketing efforts. In this article, we’ve pulled together the best and most recent numbers for […]

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Email support etiquette

11 Things You Should Never Say to Customers in Emails

Emails that deliver great customer service can create an enormous and cost-effective boost for your business. Unfortunately, many small businesses neglect their email presence despite the fact that the vast majority of customer service these days is conducted online. This means that your email might be the most common way in which your customers interact […]

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Top 5 Time-Saving Tips for Creating Email Newsletter Content

Whether you’re running a small business or work as a marketing expert at a large firm, no doubt you’ll be spread thinly trying to do all your day to day tasks and those extra tasks that always seem to pop up at the most inconvenient time. Email newsletters take more time to perfect than social […]

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Why You Should Aim For the Gmail Promotions Tab

The Gmail Promotions tab continues to cause a stir amongst email marketers, though exactly why is misguided. You see, when you google “gmail promotions tab” you get 4.9 million results, and the top result is about how to keep your emails out of the Promotions tab. The problem is, you should be doing everything you […]

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15 New & Beautiful Email Templates For WordPress

We recently added 15 individually designed email templates that you can send directly from your WordPress site thanks to our plugin, MailPoet. Most of our users don’t have a designer nearby to help them, so we’re bringing our designs to you instead. Take a look. What Are Email Templates?  Simply put, templates are preset, a […]

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Five Tips for Your Music Venue Newsletter

If you run a music venue, you know how important it is to get people through the door. Did you know digital marketing can help you do just that? You can use it to spread the word about upcoming acts, increase ticket sales, and promote exclusive merchandise. Using email is a great way to communicate […]

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How to Use Personalization for Increased Engagement

Technology investor Ma Huateng once said, “I think every Internet user likes personalization.” We think he’s onto something. When was the last time you got excited to read an email that wasn’t even addressed to you by name? How often you read all the way through an email full of material you have no interest […]

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Interesting and Non-Obvious Uses of Email

“If you are not willing to risk the unusual, you will have to settle for the ordinary.” Jim Rohn said this—and while he probably wasn’t talking about email, it’s a good reminder that sometimes, ordinary can be a little… boring. It’s good to mix things up from time to time. That’s why today, we wanted […]

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