At MailPoet, we write about email marketing, newsletters & email deliverability in WordPress and WooCommerce. It’s our expertise, actually!
If you want to create or grow your email list, you’ll need the help of a WordPress email subscription plugin. Depending on what you need help with, you might just want a tool to help you create great-looking email subscribe forms that connect to your existing email marketing service. Or, you might want a more […]
Read Article "7 of the Best WordPress Email Subscription Plugins 2020"The most successful businesses in the world are the ones that cultivate long-term relationships with their customers. If you run an e-commerce store on WordPress, WooCommerce follow up emails are one of the best ways to do this. WooCommerce follow up emails are automated messages sent to customers after they perform a certain action. Some […]
Read Article "6 Best Practices for Effective WooCommerce Follow Up Emails"A welcome email is like a warm cup of tea: It lets you greet a friend (in this case, a subscriber) who shares a common interest (i.e. your business) and gives you the opportunity to get to know each other. But unlike a cup of tea, welcome emails are capable of much more. With a […]
Read Article "A Complete Guide to WordPress Welcome Emails (and Best Practice Tips)"Writing blog posts is easy. But writing amazing blog posts? It takes a lot more time and effort to do well. Anyone can string a sentence together but it doesn’t necessarily mean that sentence will be any good or even make sense! In this guide, I’ll outline a few strategies you can follow to help […]
Read Article "10-Point Checklist for Writing Amazing Blog Posts"Do you still have just one big email list for all your subscribers? If so, you’re probably not getting the best performance. The good news is that email segmentation is a relatively straightforward way to enhance what you’re already doing. Email blasting, where you send one big “blast” to all of your subscribers, is no […]
Read Article "The Beginner’s Guide to Email Segmentation"What are newsletter landing pages? A landing page is a web page where all of the content is created with the goal of getting visitors to take a specific action, such as making a specific purchase. In the case of newsletter landing pages, also sometimes referred to as squeeze pages, the goal is to get […]
Read Article "The Ultimate Guide to Newsletter Landing Pages"Planning a sale? Discounts are great, but when you’re competing against millions of other online stores, “build it and they will come” isn’t a winning strategy. Instead, you can ensure the success of your sale by learning how to use email marketing to promote it. In this guide, we’ll explore the best practices for marketing […]
Read Article "How to Promote Your Sales With Email Marketing + MailPoet WooCommerce Segmentation"Your newsletter signup form is perhaps the most important part of your lead generation strategy, but is it truly serving you? In this guide, I’ll explore nine ways to make your newsletter signup form work harder and drive more conversions. We’ll discuss: Where to place your newsletter signup form Types of signup forms + how […]
Read Article "9 Ways to Make Your Newsletter Signup Form Work Harder"Your subscribers are the lifeblood of your business, so you want to make sure they have the best experience possible. In this guide, I’ll show you how to use MailPoet to enhance your subscriptions business. This can be done with a new feature that allows you to create campaigns specifically targeted at people who have […]
Read Article "How to use Email Marketing to Boost Your WooCommerce Subscriptions Business"Have you heard about the major change coming to email marketing in September 2021? With its looming iOS 15 update, Apple is putting a major blow to one of the most widely-used metrics to measure email marketing effectiveness — the open rate. It’s one of several major changes to email that Apple’s implementing to help […]
Read Article "Apple iOS 15 Update: What It Means for Email Marketing"Join 72,486 subscribers & get original tips and tricks delivered to your inbox each month.
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