At MailPoet, we write about email marketing, newsletters & email deliverability in WordPress and WooCommerce. It’s our expertise, actually!
If you want to create or grow your email list, you’ll need the help of a WordPress email subscription plugin. Depending on what you need help with, you might just want a tool to help you create great-looking email subscribe forms that connect to your existing email marketing service. Or, you might want a more […]
Read Article "7 of the Best WordPress Email Subscription Plugins 2020"The most successful businesses in the world are the ones that cultivate long-term relationships with their customers. If you run an e-commerce store on WordPress, WooCommerce follow up emails are one of the best ways to do this. WooCommerce follow up emails are automated messages sent to customers after they perform a certain action. Some […]
Read Article "6 Best Practices for Effective WooCommerce Follow Up Emails"A welcome email is like a warm cup of tea: It lets you greet a friend (in this case, a subscriber) who shares a common interest (i.e. your business) and gives you the opportunity to get to know each other. But unlike a cup of tea, welcome emails are capable of much more. With a […]
Read Article "A Complete Guide to WordPress Welcome Emails (and Best Practice Tips)"Writing blog posts is easy. But writing amazing blog posts? It takes a lot more time and effort to do well. Anyone can string a sentence together but it doesn’t necessarily mean that sentence will be any good or even make sense! In this guide, I’ll outline a few strategies you can follow to help […]
Read Article "10-Point Checklist for Writing Amazing Blog Posts"Searching for the best WordPress email newsletter plugins to send emails to your subscribers without leaving your WordPress dashboard? Unlike email subscription plugins that might only help you collect subscribers, a WordPress newsletter plugin lets you go one step further and actually send your subscribers emails from the comfy familiarity of your WordPress dashboard. This […]
Read Article "6 of the Best WordPress Email Newsletter Plugins 2020"Customer reviews tell visitors that they can trust your brand. They can also help you understand what to emphasize in your marketing or even how to improve your products and services. This makes it essential to learn how to ask for customer feedback by email. In this guide, I’ll explore the ins and outs of […]
Read Article "How to Ask for Customer Feedback by Email: A Beginner’s Guide"If you want to protect your sender domain (usually the same domain of your website) from spoofing attacks and improve your email deliverability, setting up an email authentication method such as DKIM is highly recommended. Email spoofing is a common tactic used by fraudsters, in which they impersonate an email sent by a brand or […]
Read Article "How to Set Up DKIM in MailPoet for Advanced Deliverability and Protection Against Spoofing"If you’re a longtime user of MailPoet (we’re talking back to the MailPoet 2 days!), you might remember a nifty little feature called ‘Stats Per Subscriber’. To many of our users’ dismay, we didn’t carry this over to MailPoet 3… until now! That’s right. Stats per subscriber is back 🎉 What’s ‘Stats Per Subscriber’? If […]
Read Article "Optimize Your Email Campaigns with Stats Per Subscriber"As a modern business owner, you know it’s essential to have an online presence and a strong email list. But have you ever considered what your email marketing campaigns look like on mobile devices? If the answer is no, you’re missing out on a huge opportunity. This guide will help you understand mobile ecommerce email […]
Read Article "Mobile Ecommerce Email Marketing: 10 Tips for Increasing Conversions"Considering using emojis in subject lines? Beyond being a fun way to add some flair to your emails, there’s also some data that suggests using emojis can help you boost your email open rates. Of course, if you want to make that happen, you need to make sure you’re using them right! To help, we’re […]
Read Article "6 Tips for Using Emojis in Subject Lines for Email Marketing (+ Data)"Join 47,431 subscribers & get original tips and tricks delivered to your inbox each month.
