At MailPoet, we write about email marketing, newsletters & email deliverability in WordPress and WooCommerce. It’s our expertise, actually!
Emails are an essential part of any successful WooCommerce store. From order confirmation emails to welcome messages and abandoned cart reminders, emails help you communicate important information to customers and build relationships that keep them coming back to buy more. Understanding how WooCommerce email works can help you get set up for success. So in […]
Read Article "A Complete Guide to Email for WooCommerce"Today, we’re sharing everything we know about how to create and send newsletters from WordPress — over 8 years’ worth of experience and hard lessons learned, all in one ultimate guide. We’ve published a lot of content over the years about how to create great content for your email newsletter. But sometimes, it’s good to […]
Read Article "Ultimate Guide: Create and Send Emails with the Best WordPress Newsletter Plugin"Did you know email open rates vary widely by industry? The shopping industry, for example, sits at an average of 41%, while emails sent by marketing and advertising companies are open at a rate of just 25%. Here at MailPoet, we class an excellent open rate as 30% or higher and a good open rate […]
Read Article "How to Improve Your Email Open Rates"Writing blog posts is easy. But writing amazing blog posts? It takes a lot more time and effort to do well. Anyone can string a sentence together but it doesn’t necessarily mean that sentence will be any good or even make sense! In this guide, I’ll outline a few strategies you can follow to help […]
Read Article "10-Point Checklist for Writing Amazing Blog Posts"Over 10,000 WordPress websites are now relying on MailPoet to send their emails. They either have small lists of a few hundred subscribers or they are larger senders with lists of 100,000 or more. This milestone was reached thanks to a 50% increase in our user base in the last 12 months. Fun fact: forty […]
Read Article "How We Reached 10,000 Monthly Active Senders"Are you having problems with WooCommerce email not sending? Unfortunately, it’s a common yet frustrating issue for store owners—but also one that can be easily fixed. When your emails stop working, not only does it affect your customers (“Is my order on its way? I didn’t get a shipping confirmation!”) but it can also impact […]
Read Article "How to Fix Issues with WooCommerce Email Not Sending"You can uninstall your WordPress SMTP plugin. Yes, you read that right! This may sound like we’re ignoring our own advice on why you need an SMTP plugin, but I promise it’s for good reason, because… We’re very excited to announce that MailPoet has released its own version of an SMTP plugin which handles the […]
Read Article "Ditch your SMTP plugin! MailPoet now sends transactional emails"Transactional emails are a core communication channel between an e-commerce store owner and its customers. But you might’ve noticed that the email templates available in WooCommerce are a little, well, bland to be honest 😴 Thousands of store owners want to customize the contents or design of those default emails but it can’t be done […]
Read Article "Customizing your WooCommerce Email Templates"Phew! 2019 was quite the busy year. In this post, I’ll recap the past 12 months of the MailPoet product journey. We mixed up our product development between planned tasks, and less expected ones, often related to email abuse. Weeds sparse the plush fields of email. Our overarching feeling is that we ended the year […]
Read Article "MailPoet’s 2019 Product Journey"A welcome email is like a warm cup of tea: It lets you greet a friend (in this case, a subscriber) who shares a common interest (i.e. your business) and gives you the opportunity to get to know each other. But unlike a cup of tea, welcome emails are capable of much more. With a […]
Read Article "A Complete Guide to WordPress Welcome Emails (and Best Practice Tips)"Join 36,306 subscribers & get original tips and tricks delivered to your inbox each month.
