When your WordPress website’s emails aren’t delivered, and don’t reach their intended recipients, it couldn’t be worse for your business. It means customers aren’t receiving important emails from you, such as account and reset passwords emails. If you run an online store, like a WooCommerce website, it means customers who’ve made a purchase from your […]Read Article "How to Fix WordPress Email Sending Issues"
We implemented the 4-day work week at MailPoet in 2016. Three years on, we’re still working happily with this rhythm and our business is growing. While Tim Ferris’ 4-hour work week proved to be something of an illusion, 32 hours seemed more like a reasonable goal. We even considered a 6-hour work day at one […]Read Article "How We Successfully Adopted the 4-Day Work Week at MailPoet"
Have you ever stopped to think about how you’re using links in emails? Because how you write and design your links can help attract attention and get you more clicks (and taps on mobile devices). It might seem obvious, but more people are going to click your links if you make them easy to see […]Read Article "5 Best Practice Tips for Email Links That Get Clicks (and Taps!)"
Do you have one big email list for all your subscribers? If so, it’s time to think about email segmentation. Email blasting, where you send one big “blast” to all of your subscribers on your list, is no longer email best practice. In 2019, it’s all about segmentation — that is, segmenting your email list […]Read Article "The Beginner’s Guide to Email Segmentation"
If you’re sending emails, it’s essential that you test them with email testing tools. No doubt you put a lot of time into writing copy and tweaking your email template. But sending emails without proper testing can leave you open to mistakes, like emails not displaying properly in some email clients, emails landing in spam […]Read Article "20 Best Tools for Testing Emails"
Email is one of the most effective marketing verticals for brands big or small. It gives you direct access to the people who care most about your brand and what you stand for. But, sometimes things don’t feel quite right. Maybe your open rates are falling or you’re hitting the dreaded 1% unsubscribe rate (a […]Read Article "Am I a Spammer? 11 Signs You’re Sending Email Spam (and How to Be a Nice Sender)"