Why You Should Aim For the Gmail Promotions Tab

The Gmail Promotions tab continues to cause a stir amongst email marketers, though exactly why is misguided. You see, when you google “gmail promotions tab” you get 4.9 million results, and the top result is about how to keep your emails out of the Promotions tab. The problem is, you should be doing everything you […]

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15 New & Beautiful Email Templates For WordPress

We recently added 15 individually designed email templates that you can send directly from your WordPress site thanks to our plugin, MailPoet. Most of our users don’t have a designer nearby to help them, so we’re bringing our designs to you instead. Take a look. What Are Email Templates?  Simply put, templates are preset, a […]

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Five Tips for Your Music Venue Newsletter

If you run a music venue, you know how important it is to get people through the door. Did you know digital marketing can help you do just that? You can use it to spread the word about upcoming acts, increase ticket sales, and promote exclusive merchandise. Using email is a great way to communicate […]

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How to Use Personalization for Increased Engagement

Technology investor Ma Huateng once said, “I think every Internet user likes personalization.” We think he’s onto something. When was the last time you got excited to read an email that wasn’t even addressed to you by name? How often you read all the way through an email full of material you have no interest […]

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Paint brush over graph

Interesting and Non-Obvious Uses of Email

“If you are not willing to risk the unusual, you will have to settle for the ordinary.” Jim Rohn said this—and while he probably wasn’t talking about email, it’s a good reminder that sometimes, ordinary can be a little… boring. It’s good to mix things up from time to time. That’s why today, we wanted […]

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Marketing Strategy for Busy People

The time management expert David Allen, once said, “You can do anything, but not everything.” Allen was talking about life in general, but his advice could be the golden rule of small business marketing, too. Between social media, blogging platforms, and email, you have so many ways to reach your customers. But… you’re also busy. […]

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How a Sunglasses Brand Built its Email Following

In this post, we feature Marien Klootwijk who built a brand from the ground up. His online store is made with WooCommerce. Email newsletters are at the center of his strategy. He shares his strategy and insights with us. Here’s a sneak peak at his stats before we dig in his story: 3,300 subscribers Open […]

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Start Capturing Emails Before Launching Your Website

The secret to getting ahead is getting started. –Mark Twain Mark Twain didn’t know about email list-building during his lifetime, but if he had, this statement would have been extremely relevant. So relevant, in fact, that we can still apply it to a website pre-launch strategy. In this post, we’ll look at how you can […]

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MailPoet Will Require PHP Version 5.6 in 2019

At the end of 2018, MailPoet will be upgrading its minimum PHP version. Our users will be required to have at least PHP version 7 5.6 in order to use our plugin. There will be a grace period for users on version 5.6. We will evaluate the length of this period later in 2018. This fall […]

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Simple Text Emails

Back to the Basics: How and Why to Send Simple Text Emails

“Simplicity is the ultimate sophistication.” So said Leonardo da Vinci over 500 years ago in Renaissance Italy. Clearly, he wasn’t talking about email marketing (although he did predict many other future technologies!) Nonetheless, we can still apply his wisdom to the contemporary “art” of writing awesome email content.

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