At the end of 2018, MailPoet will be upgrading its minimum PHP version. Our users will be required to have at least PHP version 7 in order to use our plugin. There will be a grace period for users on version 5.6. We will evaluate the length of this period later in 2018. This summer […]
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“Simplicity is the ultimate sophistication.” So said Leonardo da Vinci over 500 years ago in Renaissance Italy. Clearly, he wasn’t talking about email marketing (although he did predict many other future technologies!) Nonetheless, we can still apply his wisdom to the contemporary “art” of writing awesome email content.
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ECommerce and MailPoet go together like bread and butter, peanut butter and jelly, fish and chips, bees and honey… okay, you get the idea. Considering that email is probably the single-best marketing channel, this shouldn’t come as much of a surprise. But are you making the most of email marketing to sell your products? The […]
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If you’ve had to recently agree to many new terms and conditions for your online services, there’s a good probability that it’s because of a European regulation on privacy. If you haven’t yet heard, the European Union is introducing a set of common sense laws on May 25th called the General Data Protection Regulation (GDPR). […]
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If you aren’t familiar with the infrastructure underlying email technology, you might wonder – how exactly does it all work? Specifically, you might wonder – what is the MailPoet Sending Service? And why should you use it? But, above all – why is a sending service necessary in the first place?
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Pop-up subscription forms are everywhere. In 2018, it’s hard to visit a website that doesn’t have a jumping, flying, flashing pop-up subscription form. The question is – is this a good trend? And should you add a pop-up to your own website? Opinions are divided. Most readers detest pop-ups, so much so that they create […]
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Here at MailPoet, we value loyalty. So, when looking for a MailPoet user to interview for a case study, we naturally thought of Jeff Brown, a long-time user of both MailPoet 2 and MailPoet 3.
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The ubiquitous pop-up box. Are they an essential email marketing tool? Or a necessary evil? What’s the best way to use them?
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It took us nearly 2 years to release the new MailPoet. That’s a long time! During the first rewrite of the plugin, we realized that we were headed in the wrong direction and made the tough decision to start over from scratch. We call it “the lost year”. In the end, the second rewrite proved […]
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If you’ve used MailPoet (and we hope you have!) you’ve no doubt created and sent an email or two. If you haven’t, that’s okay too! Everyone needs to start somewhere – and this post is a good place to start. In MailPoet, there are three types of emails: newsletters, welcome emails, and post notifications. What […]
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