One of the first questions most people ask when defining their email marketing strategy is, “When should we send our emails?” There is a ton of conflicting advice. Should you send it at night? Or is that rude? Are Saturday emails better? What about Mondays when everyone is heading back to the office? The truth […]Read Article "What’s the Best Day to Send Emails?"
Buying an email list might seem like the perfect solution for increasing your brand or community group’s reach. Spend a few hundred bucks, and you get instant access to thousands of email addresses you can add to your list, right? You might be thinking that when you buy email lists, surely once you start sending […]Read Article "Should You Buy Email Lists?"
Knowing how to plan your blog posts can make almost every aspect of your content strategy easier and more effective. That’s true whether you’re writing a weekly newsletter for a social club, hosting a popular blog in a successful niche, or publishing high-end articles in support of a concerted content marketing strategy. Planning your posts […]Read Article "How to Plan Your Posts"
Get to the point already. That’s what your users might be thinking when they’re reading your blog posts or emails. And if they’re waiting impatiently for you to get to the point, they are far less likely to be primed and ready to respond when you finally unleash your call-to-action. Because being concise in emails […]Read Article "Less is More: Being Concise in Emails and Blog Posts"
Email marketing has a crazy high ROI. Recent estimates place it at 3800% on average. This means there are plenty of opportunities for savvy business owners and organizations that send out email newsletters. There’s just one problem: The average internet user receives about 90 emails per day, with around 40 coming from businesses. So standing […]Read Article "6 Mistakes to Avoid in Your Email Newsletter"
Constantly coming up with new ideas to fuel your blog and email newsletter can be challenging, and even exhausting! Indeed, developing content ideas is often cited as the single most significant roadblock to developing a rigorous and effective content marketing strategy. I’ve been writing professionally for over a decade, and online for seven years. My […]Read Article "How to Come Up With Content Ideas"