We close 2018 with a great sense of satisfaction. This has been our best year yet since we launched in 2011. At the heart of it, we expanded our team, which brought in new talent and fun colleagues. The by-product of this expansion has been a better product and solid growth in revenue. It was […]Read Article "A Year of Experiments At MailPoet"
Abandoned carts have long been a prime remarketing opportunity. Users who abandon their online shopping carts before completing their transactions do so for a wide variety of reasons, some of which you have absolutely no control over. But reaching out to those users who simply forgot or got distracted has become a time-tested means of […]Read Article "Did GDPR Just Kill Abandoned Cart Emails?"
There are some who would argue that you should always, always, use a system for email marketing that’s separate to WordPress, and that plugins have no place in this space. Does this belief have any truth to it? Should email marketing and your WordPress site be completely separate, never to be joined together? In this […]Read Article "Why You Should Never Use WordPress to Send Email Newsletters (Thoroughly Debunked!)"
There’s an old quote by Mark Twain: “I didn’t have time to write a short letter, so I wrote a long one instead.” It’s a clever, witty quote (as you would expect from Twain), but it also illustrates an important point when it comes to writing newsletters for your business: keeping things short is a […]Read Article "Long vs. Short: Why You Should Keep Your Emails Brief"
You’ve got 60 minutes to speed up your WordPress site. What do you do…? For time-poor site admins, knowing where to start is half the battle. Simply googling “speed up wordpress,” brings up 197 million results—talk about overwhelming! From simple strategies like choosing a good web host through to more advanced methods such as implementing […]Read Article "The Lazy Admin’s Guide to Speeding Up WordPress (in Less Than an Hour)"
Email autoresponders are the quiet workhorses of email marketing. They toil away behind the scenes, working 24/7 to help automate your business. From first hello to loyal customer, they send your emails to the right people at the right time. They welcome new users, tell readers about your new blog posts, and continuously reach out […]Read Article "What Are Email Autoresponders (and Why You Need Them)"