Five Tips for Your Music Venue Newsletter

If you run a music venue, you know how important it is to get people through the door. Did you know digital marketing can help you do just that? You can use it to spread the word about upcoming acts, increase ticket sales, and promote exclusive merchandise. Using email is a great way to communicate […]

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How to Use Personalization for Increased Engagement

Technology investor Ma Huateng once said, “I think every Internet user likes personalization.” We think he’s onto something. When was the last time you got excited to read an email that wasn’t even addressed to you by name? How often you read all the way through an email full of material you have no interest […]

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Paint brush over graph

Interesting and Non-Obvious Uses of Email

“If you are not willing to risk the unusual, you will have to settle for the ordinary.” Jim Rohn said this—and while he probably wasn’t talking about email, it’s a good reminder that sometimes, ordinary can be a little… boring. It’s good to mix things up from time to time. That’s why today, we wanted […]

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Marketing Strategy for Busy People

The time management expert David Allen, once said, “You can do anything, but not everything.” Allen was talking about life in general, but his advice could be the golden rule of small business marketing, too. Between social media, blogging platforms, and email, you have so many ways to reach your customers. But… you’re also busy. […]

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How a Sunglasses Brand Built its Email Following

In this post, we feature Marien Klootwijk who built a brand from the ground up. His online store is made with WooCommerce. Email newsletters are at the center of his strategy. He shares his strategy and insights with us. Here’s a sneak peak at his stats before we dig in his story: 3,300 subscribers Open […]

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Start Capturing Emails Before Launching Your Website

The secret to getting ahead is getting started. –Mark Twain Mark Twain didn’t know about email list-building during his lifetime, but if he had, this statement would have been extremely relevant. So relevant, in fact, that we can still apply it to a website pre-launch strategy. In this post, we’ll look at how you can […]

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MailPoet Will Require PHP Version 7 in 2019

At the end of 2018, MailPoet will be upgrading its minimum PHP version. Our users will be required to have at least PHP version 7 5.6 in order to use our plugin. There will be a grace period for users on version 5.6. We will evaluate the length of this period later in 2018. This summer […]

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Simple Text Emails

Back to the Basics: How and Why to Send Simple Text Emails

“Simplicity is the ultimate sophistication.” So said Leonardo da Vinci over 500 years ago in Renaissance Italy. Clearly, he wasn’t talking about email marketing (although he did predict many other future technologies!) Nonetheless, we can still apply his wisdom to the contemporary “art” of writing awesome email content.

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MailPoet + ECommerce: Strategies and Tactics for Selling More Stuff

ECommerce and MailPoet go together like bread and butter, peanut butter and jelly, fish and chips, bees and honey… okay, you get the idea. Considering that email is probably the single-best marketing channel, this shouldn’t come as much of a surprise. But are you making the most of email marketing to sell your products? The […]

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GDPR: Get Ready for the New EU Privacy Law in Fifteen Minutes

If you’ve had to recently agree to many new terms and conditions for your online services, there’s a good probability that it’s because of a European regulation on privacy. If you haven’t yet heard, the European Union is introducing a set of common sense laws on May 25th called the General Data Protection Regulation (GDPR). […]

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