At MailPoet, we write about email marketing, newsletters & email deliverability in WordPress and WooCommerce. It’s our expertise, actually!
If you want to create or grow your email list, you’ll need the help of a WordPress email subscription plugin. Depending on what you need help with, you might just want a tool to help you create great-looking email subscribe forms that connect to your existing email marketing service. Or, you might want a more […]
Read Article "7 of the Best WordPress Email Subscription Plugins 2020"The most successful businesses in the world are the ones that cultivate long-term relationships with their customers. If you run an e-commerce store on WordPress, WooCommerce follow up emails are one of the best ways to do this. WooCommerce follow up emails are automated messages sent to customers after they perform a certain action. Some […]
Read Article "6 Best Practices for Effective WooCommerce Follow Up Emails"A welcome email is like a warm cup of tea: It lets you greet a friend (in this case, a subscriber) who shares a common interest (i.e. your business) and gives you the opportunity to get to know each other. But unlike a cup of tea, welcome emails are capable of much more. With a […]
Read Article "A Complete Guide to WordPress Welcome Emails (and Best Practice Tips)"Writing blog posts is easy. But writing amazing blog posts? It takes a lot more time and effort to do well. Anyone can string a sentence together but it doesn’t necessarily mean that sentence will be any good or even make sense! In this guide, I’ll outline a few strategies you can follow to help […]
Read Article "10-Point Checklist for Writing Amazing Blog Posts"There are dozens of think pieces about how old school marketing techniques don’t work on Gen Z. Some publications have gone as far as declaring that “email is dead”. These takes are exaggerated and alarmist, but there are absolutely differences between email marketing for Gen Z vs previous generations. In this guide, I will explore: […]
Read Article "Email Marketing for Gen Z: Statistics and Strategies"Are you struggling with how WordPress sends email? Maybe your site’s basic transactional emails for notifications aren’t sending, or maybe you want a way to make WordPress send email for marketing uses or newsletters? By default, WordPress sends emails using the wp_mail function, which is based on PHP mail. While this method kind of works […]
Read Article "Sending WordPress Emails: Everything You Need to Know"One of the most common mistakes business owners make is continually producing content with no regard for their analytics. This is a huge mistake because studying your data, especially your email analytics, can help you create more effective marketing campaigns and even improve your products/services. In this guide to email analytics, I will explore: What […]
Read Article "How to Use Email Analytics to Improve Your Campaigns: The Ultimate Guide"Looking for the best WordPress email plugin to level up your business? The core WordPress software does a lot of things well, but email isn’t one of them. If you want to grow an email list, send emails to your subscribers, or even just make your WordPress site’s basic transactional emails more reliable, you’ll need […]
Read Article "Update: 10 Best WordPress Email Plugins Compared in 2021 (Most Are Free)"Building an immediate relationship with your subscribers is essential. You need to establish the value of your newsletter, and your business as a whole, to ensure that people keep opening your emails. One of the best ways to do this is by learning how to create an automated welcome sequence. In this guide, I will […]
Read Article "How to Create an Automated Welcome Sequence"If you’ve read a few articles about email marketing, you’ve probably encountered the idea of creating an opt-in bonus. But what is an opt-in bonus? How can you create one suitable for your audience? Are opt-in bonuses even effective? In this guide, I’ll explore: What an opt-in bonus/lead magnet is Types of opt-in bonuses How […]
Read Article "The Ultimate Guide to Opt-In Bonuses"Join 72,636 subscribers & get original tips and tricks delivered to your inbox each month.
