Home / Features / Woo Automated: First Purchase


Send a Personal Thank You to Your New WooCommerce Customers

Great customer service isn’t just for high-street stores. Put a smile on your customers’ faces by automatically thanking them for making their first purchase in your WooCommerce store.

Keep it Personal With a First Purchase Email.

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Give a Warm Welcome to New Customers

Automatically send a personal thank you message to your new WooCommerce customers and welcome them to your store. Enhance their experience, and gain a loyal customer in return. 

illustration of MailPoet's WooCommerce First Purchase email

Set Up Once, Then Relax

Set up is a breeze with our easy to use editor. Decide how soon after purchase you’d like your message to be sent, design your email, and you’re good to go!

The best plugin in terms of integration with WooCommerce
The best plugin in terms of integration with WooCommerce, has all the settings that can come to your mind. – @alcor55

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Easy to Customize

Use our selection of pre-designed first purchase email templates, or create your own using the drag-and-drop editor. Add your branding, customize your message, and be sure to encourage future purchases with product highlights or exclusive discount code. 

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Paid plans only

Track Your Email Performance

Keep track of how many people are opening your emails and which links they’re clicking on. Plus if someone makes a purchase via your email campaign, you’ll be able to see how much this transaction was worth!

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Advanced Delivery Infrastructure

We monitor each and every one of the 30+ million emails that passes through our servers each month, ensuring they reach their destination, leaving no email behind. It’s how we maintain our 98.5% rate, matching and often exceeding industry standards.

Read more about our Advanced Delivery Infrastructure

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Fully GDPR Compliant

You can rest assured that your email marketing efforts are compliant with EU data privacy regulations when you send with MailPoet. We take this really seriously, and so all of our features and practices are designed to help you comply with GDPR.

Read our GDPR policy

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Fantastic Support

Need some support using MailPoet? We’re happy to help! Our friendly dedicated support team are on hand to answer your questions, or dive into our knowledge base where you’ll find an answer to (almost) everything MailPoet! 

Visit our knowledge base

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MailPoet is Free!

Our Starter plan will cost you nothing if you have 1,000 subscribers or fewer. And if you’ve got a larger list or require advanced functionality, our plans start at just €7/month and are designed to be flexible to suit your business. 

View pricing

More Features

WooCommerce Customers List

Follow up with your customers using a dedicated list that’s automatically updated.

Read More

Purchased this Product

Automatically send a follow-up email tailored to the product purchased.

Read More

Purchased this Category

Tailor your automated WooCommerce follow-up emails to specific product categories.

Read More

Abandoned Cart Emails

Rescue abandoned purchases with an automated cart recovery email.

Read More

Switching From Another Email Solution?

If you’re already using email elsewhere and want to make the move to MailPoet, it’s easy to switch—just import your subscribers from a CSV file and you’ll be set up in minutes.

Using MailChimp? Import your subscribers into MailPoet in just a few minutes.

Learn More