Home / Features / Capture: Inactive Subscribers


Become a Better Sender. Stop Sending to Inactive Subscribers at the Toggle of a Button.

Sending emails to unengaged subscribers can harm your sender score and stop people from receiving your emails. MailPoet is the only email marketing solution that can automatically remove inactive subscribers for you.

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Adopt the Best List Hygiene Practices, Without Lifting a Finger.

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Improve Your Sender Reputation

Sending emails to disengaged subscribers can harm your deliverability, even when engaged subscribers are opening your emails. By not sending emails to those who haven’t opened yours in a while, you’ll improve your reputation and increase your deliverability rate.

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Increase Your Open Rates

Don’t let those disengaged subscribers drag your open rate down any longer. By only sending to those who are engaged with your content, you’ll see an uplift in your open and click-through rates. Neat!

Best Integrated Newsletter System out there…
Simply put: great product, software, and support. I’ve been using MailPoet for years now, started with the free version, and then moved on the premium for a few sites. This plugin is just great, fully integrated with WP, easy to use, and full of possibilities. The support is great and there is not much I can say… simply stop looking and get it… Thanks MailPoet team! – @monetxxx

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Saves Time and Money

The inactive subscribers feature is automatically enabled in MailPoet. You no longer have to manually remove disengaged subscribers from your list, or continue to pay for them to be there! MailPoet is the only email marketing solution to offer this service out-of-the-box.

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Customize to Suit Your Business

Change the period of time a subscriber can be disengaged before marking them as an inactive subscriber, at the toggle of a button. If you send emails to your lists daily or even weekly, you’ll see better results switching to every 3 months, whereas the 12-month option may be more suitable for those who send quarterly.

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Reach the Inbox, Not the Spam Box

If flawless deliverability is your goal, we’ve got your back. MailPoet delivers 30+ million emails each month to inboxes, not spam boxes. With the MailPoet Sending Service, you can be confident your emails will reach their destination on time, every time.

Read more about our Advanced Delivery Infrastructure

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GDPR Compliant

We use MailPoet to run MailPoet, so we protect your data as if it were our own. In just a few clicks, you can create GDPR-friendly sign-up forms that help you comply with European privacy regulations.

Read our GDPR policy

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Friendly Support team

Email is mission-critical. With team members spread around the world, MailPoet offers fast, reliable support via email. Prefer to DIY? Our knowledge base is always online. Reach out any time — we’re real humans and here to help.

Visit our knowledge base

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Free up to 1,000 Subscribers

They say the best things in life are free, and we’re not going to argue that. Start using MailPoet for absolutely nothing if you’ve got 1,000 subscribers or less. And when you’re ready to upgrade, we’ve got plans with advanced features that can flex to support your business growth.

View pricing

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Switching From Another Email Solution?

If you’re already using email elsewhere and want to make the move to MailPoet, it’s easy to switch—just import your subscribers from a CSV file and you’ll be set up in minutes.

Using MailChimp? Import your subscribers into MailPoet in just a few minutes.

Learn More