Home / Features / Woo Automated: Purchased in this Category


Tailor Emails to Your Customers’ Interests and Increase Sales on Your WooCommerce Store

Save yourself time to focus on growing your business by setting up automated WooCommerce purchase follow up emails. Send targetted messages to customers who bought from a specific category, and reap the rewards.

Illustration of MailPoet's WooCommerce followup emails

Personalized Email Marketing, Without the Hard Work.

Illustration of category-specific segmentation emails for WooCommerce

Category-Specific Email Marketing

Create targetted email marketing campaigns based on the product category your subscribers purchased from. The perfect tool for promoting new products, category-specific discount alerts, or to encourage reviews.

Illustration of MailPoet's email scheduling tool

Schedule or Send Immediately

Set your category emails to be sent immediately, or schedule them to be sent X number of hours, days, or weeks following purchase. Save yourself valuable time by automating your email marketing.

Fantastic App
I just love this app. It has everything I need to send great newsletters with Woo products. And the support is awesome – @inessa2004

Illustration of MailPoet's Email templates

Pre-Designed Email Templates

Save time by using one of our pre-designed templates created specifically for WooCommerce automation emails. Add your branding and message and you’re good to go! Or if you’ve got your own design in mind, bring it to life using the drag-and-drop editor.

Illustration of MailPoet's email stats dashboard

Paid plans only

Track Revenue Per Email

Email marketing is a great way of increasing sales. See exactly how much revenue each email brought to your WooCommerce store, along with details of who opened your emails and which links they clicked. 

illustration of a bird with a parachute

Reach the Inbox, Not the Spam Box

If flawless deliverability is your goal, we’ve got your back. MailPoet delivers 30+ million emails each month to inboxes, not spam boxes. With the MailPoet Sending Service, you can be confident your emails will reach their destination on time, every time.

Read more about our Advanced Delivery Infrastructure

illustration of a bird with a shield

GDPR Compliant

We use MailPoet to run MailPoet, so we protect your data as if it were our own. In just a few clicks, you can create GDPR-friendly sign-up forms that help you comply with European privacy regulations.

Read our GDPR policy

illustration of a toucan wearing a headset

Friendly Support team

Email is mission-critical. With team members spread around the world, MailPoet offers fast, reliable support via email. Prefer to DIY? Our knowledge base is always online. Reach out any time — we’re real humans and here to help.

Visit our knowledge base

illustration of a bird flying

Free up to 1,000 Subscribers

They say the best things in life are free, and we’re not going to argue that. Start using MailPoet for absolutely nothing if you’ve got 1,000 subscribers or less. And when you’re ready to upgrade, we’ve got plans with advanced features that can flex to support your business growth.

View pricing

More Features

Purchased this Product

Automatically send a follow-up email tailored to the product purchased.

Read More

Abandoned Cart Emails

Rescue abandoned purchases with an automated cart recovery email.

Read More

First Purchase Email

Send a personalized thank you to first-time customers, automatically.

Read More

WooCommerce Customers List

Follow up with your customers using a dedicated list that’s automatically updated.

Read More

Switching From Another Email Solution?

If you’re already using email elsewhere and want to make the move to MailPoet, it’s easy to switch—just import your subscribers from a CSV file and you’ll be set up in minutes.

Using MailChimp? Import your subscribers into MailPoet in just a few minutes.

Learn More