Tracking pixels now need consent in France and Italy

You know the routine for cookie banners by now. Two European regulators have decided the same logic applies to something most senders never thought of as a cookie: the invisible pixel that tells you an email was opened. MailPoet has controls for this now. Here is what happened and what to do about it. What […]

10 Sales Promotion Email Examples to Inspire Your Email Marketing Campaigns

To be effective, a sales email needs to catch your subscribers’ attention right away, hold that attention throughout your pitch, and convince subscribers that your offer is valuable enough for them to take action. That’s a lot to do in a small space, especially if you’re not a trained copywriter, but it is possible, and […]

Newsletters, Welcome Emails, and Latest Post Notifications: Which One Should You Use?

When you go to send your first email with MailPoet you’ll notice that there are three main types of email: newsletters, welcome emails, and latest post notifications. But what do these email types mean? When should you use them? In this article, I’ll help you figure it all out by exploring what each type of […]

4 Best Plugins to Send WordPress Post Notifications (All Are Free)

Searching for a way to send WordPress post notifications via email? You might want to send email notifications to your blog’s subscribers when you publish a new post. Or, if you have multiple authors and you want to simplify your admin processes, you might want to send yourself post notification emails when someone publishes a […]

Introducing New Ways to Measure Your Email Campaigns in MailPoet (After iOS 15)

With MailPoet, you get access to advanced analytics to help you track the engagement of your email efforts and understand what you’re doing well, and where you might be able to make some improvements. However, Apple’s iOS 15 update included some major privacy-focused features that have changed how the email marketing industry as a whole […]