If you’ve used MailPoet (and we hope you have!) you’ve no doubt created and sent an email or two. If you haven’t, that’s okay too! Everyone needs to start somewhere – and this post is a good place to start. In MailPoet, there are three types of emails: newsletters, welcome emails, and latest post notifications. What are the differences between the three?
In this post, we’ll cover each type of email, what it can (and can’t) do, and when (and when not) to use them. Let’s get started!
In MailPoet, Newsletters are simply one-time emails, also known simply as “emails” in everyday human English. They aren’t complicated; you design them and then click send. That’s it! Newsletters are only sent once. If you want to send a newsletter more than one time, you’ll need to duplicate it and send it again.
When to use newsletters
- If you want to send a one-time email. Have a special sale this month? Want to make an announcement to your subscribers? Opt for a newsletter.
- If you want to send a really personal email. Since a newsletter is only sent one time, that means your subscribers will perceive it as being individualized and personal. Latest Post Notifications and Welcome Emails, on the other hand, are automated and will be probably be perceived as such by your readers.
- If your WordPress posts are sporadic and not on a specific schedule. In other words, if your weekly or monthly newsletter isn’t predictable enough to schedule on a particular date or day of the week, go with a newsletter.
- If you want to schedule a single newsletter for a specific date. Want to send an email on June 24, 2018 at 10:00 a.m.? You can do it with a newsletter.
- Almost any other reason. As we mentioned above, in MailPoet, newsletters are just standard emails. If you don’t need anything fancy, a newsletter will do the trick.
Welcome Emails, also known as Autoresponders, are just that – they welcome your new subscribers (or new WordPress users) to your list. You can choose to send them immediately or a specific amount of time later: hours, days, or weeks after subscription. Welcome Emails are perfect for courses, walkthroughs, and other “drip” content.
In fact, we use Welcome Emails for our own MailPoet Welcome Course – sign up for it here. (Want to create your own email course? Check out our guide.) Welcome Emails are also great for sending gifts like eBooks or other products to your subscribers after they join your list. We have a guide on that too!
Protip: Welcome Emails tend to have dramatically higher open and click-rates than other types of emails. While 25-30% is a solid open rate for Newsletters, Welcome Emails will often get open rates of 50% and above.
When to use Welcome Emails
- If you want engaged users. Needless to say, everyone should have a welcome email that goes out 1-2 days after subscription. It’s a great way to introduce your readers to your newsletter content.
- If you’re creating an email course for your subscribers. In MailPoet, it’s easy to set up welcome emails that are sent immediately or X hours, days, or weeks after subscription.
- If you’re a WooCommerce user and you want to incentivize
your users. Welcome Emails are great for coupons, especially if you’re trying to get users to join your list.
- If you want to send an eBook or other product to your subscribers when they sign up to your list. Sending freebies is a great way to grow the size of your list. Check out our guide to doing this.
- If you want to create a welcome or onboarding program. Our MailPoet Welcome Course functions as an onboarding program and uses Welcome Emails.
- If your content has a specific timeline. For example, if you’re an author and you send one chapter of your book per week. If the book has 12 chapters, you can use Welcome Emails to send one chapter per week after subscription (Week 1 = Chapter 1, Week 2 = Chapter 2, etc.)
Looking for more tips on writing a good Welcome Email? Yep – we’ve got a post for that.
Latest Post Notifications
Last, but not least, are Latest Post Notifications. These are pretty straightforward – they allow you to send your WordPress posts to your subscribers a specific amount of time after you publish them. There are many time options available. You can send your posts…
- Immediately after you hit “Publish”
- Once a day at a specific time. For example, every night at 7:00 p.m.
- Weekly on a specific day at a specific time. For example, every Thursday at noon.
- Monthly on a specific date at a specific time. For example, the 3rd day of every month at 6:00 a.m.
- Monthly on a specific day during a specific week. For example, the fourth Thursday in November at 7:00 p.m. (convenient for a Thanksgiving email)
Protip: keep your post count to under 10. These days, with mobile phones and short attention spans, who has time to read novel-length emails? If you must have a high number of posts in your email, consider using List View.
When to use Latest Post Notifications
- If you want to save time and send your content out automatically. Want to send your latest blog posts to your subscribers as soon as you hit “Publish”, without having to manually create a new Newsletter? Latest Post Notifications can do it.
- If you want to send an automatically-generated listing of your posts in the last day, week or month.
- If you want to send a “reminder” or wrap-up of a past month. For example, you can send an email on the last Friday of every month that includes all of the previous month’s posts.
Still have questions about Latest Post Notifications? Give our fancy new video a watch.
The Automatic Latest Content widget
Finally, let’s talk a little bit about the Automatic Latest Content widget. If you’re a veteran user of the old version of MailPoet, you’ll remember this widget from the old glory days. This widget is essential to the operation of Welcome Emails and Latest Post Notifications (although you can also use it in a standard Newsletter too.)
In short, the Automatic Latest Content (ALC) widget lets you automatically add the latest content to your newsletter. You can choose which posts, pages, or media to add to your newsletter (and how many of them.) You can also include (or exclude) specific categories or tags. If you click Display Options, you’ll find a whole host of other customization options.
Note that in Latest Post Notifications, the ALC widget will only show content that hasn’t been sent previously – not the number of posts/pages that you’ve selected. For example, if you’ve chosen to include 5 posts in your Latest Post Notifications email, the widget will not include a post that you’ve already sent in the group of five newsletters.
In Newsletters and Welcome Emails, however, it will always show the number of posts/pages that you’ve selected.
Still have questions about the Newsletter Designer and the Automatic Latest Content widget? Check out our Knowledge Base guide.
That about covers the differences between Newsletters, Welcome Emails and Latest Post Notifications! Still not sure which type you should use? Ask in the comments and we’ll be sure to help.
Want to know more on email in WordPress? Check out our ultimate guide to newsletters in WordPress.