One of the most common mistakes business owners make is continually producing content with no regard for their analytics. This is a huge mistake because studying your data, especially your email analytics, can help you create more effective marketing campaigns and even improve your products/services. In this guide to email analytics, I will explore: What […]
Did you know email open rates vary widely by industry? The shopping industry, for example, sits at an average of 41%, while emails sent by marketing and advertising companies are open at a rate of just 25%. Here at MailPoet, we class an excellent open rate as 30% or higher and a good open rate […]Read Article "How to Improve Your Email Open Rates"