Your email list is only as valuable as the number of engaged subscribers on it. This makes it essential to create an effective long-term newsletter marketing strategy. In this guide, I’ll explore: Why it’s important to market your newsletter How to create a newsletter marketing strategy: a step-by-step process How to refine your newsletter marketing […]
Did you know email open rates vary widely by industry? The shopping industry, for example, sits at an average of 41%, while emails sent by marketing and advertising companies are open at a rate of just 25%. Here at MailPoet, we class an excellent open rate as 30% or higher and a good open rate […]Read Article "How to Improve Your Email Open Rates"