How to Ask for Customer Feedback by Email: A Beginner’s Guide

Customer reviews tell visitors that they can trust your brand. They can also help you understand what to emphasize in your marketing or even how to improve your products and services. This makes it essential to learn how to ask for customer feedback by email. In this guide, I’ll explore the ins and outs of […]

6 Tips for Using Emojis in Subject Lines for Email Marketing (+ Data)

Considering using emojis in subject lines? Beyond being a fun way to add some flair to your emails, there’s also some data that suggests using emojis can help you boost your email open rates. Of course, if you want to make that happen, you need to make sure you’re using them right! To help, we’re […]

3 Simple Ways to Use Personalization in Emails to Improve Engagement

Learning how to use personalization in email marketing requires more than figuring out where to put customers’ names in emails.  In fact, using a customer’s name is the most basic form of personalization around. You can use personalization to offer specialized discounts, refer customers to products or services similar to what they’ve already purchased from […]

How to Create an Elementor Landing Page With Email Opt-in Form (For Free!)

Need a helping hand with creating an Elementor landing page?  With its visual, drag-and-drop editor, Elementor gives you all the tools that you need to create beautiful, effective landing pages without writing a single line of code. But putting those tools together to create the final product can feel a little overwhelming, right?Grow your audience, […]

A Complete Guide to WordPress Welcome Emails (and Best Practice Tips)

A welcome email is like a warm cup of tea: It lets you greet a friend (in this case, a subscriber) who shares a common interest (i.e. your business) and gives you the opportunity to get to know each other. But unlike a cup of tea, welcome emails are capable of much more. With a […]

9 of the Best WordPress Email Opt-In Plugins (Plus Best Practice Tips for 2020)

No matter what type of business you run, building an email list should be at the top of your to-do list. With your list, you can share your story, promote your business, and showcase your products, all while turning email subscribers into loyal customers. One of the best ways you can grow your email list […]