The best email design in the world won’t do you any good if you don’t have any subscribers. This makes it essential to create a variety of email signup forms. Pop-ups, slide-ins, and fixed bar forms should all be part of your lead generation strategy. In this guide, I will walk you through the basics […]
Did you know email open rates vary widely by industry? The shopping industry, for example, sits at an average of 41%, while emails sent by marketing and advertising companies are open at a rate of just 25%. Here at MailPoet, we class an excellent open rate as 30% or higher and a good open rate […]Read Article "How to Improve Your Email Open Rates"