10 Excellent Free and Premium WordPress Email Marketing Plugins (2019)

Looking for the best WordPress email marketing plugins to level up your business? There are loads of excellent options available, whether you’re a freelancer, run a small business or non-profit, or need to satisfy the intensive email marketing needs of a large company. In this post, I’m going to help you determine the best plugins […]

A Quick Start Guide to WordPress Email Automation (Plus Top 5 Plugins)

As your WordPress business grows, so too does the amount of work involved. Everything from marketing and lead generation to launching new products and building customer relationships takes time. Fortunately, you can ditch some of your boring manual tasks with email automation. Email automation is increasing in popularity. From the welcome email you get when […]

How to Package and Price Email Marketing Services for Your WordPress Clients

If you offer WordPress consulting services to small businesses (or plan to) then you’re probably already offering a range of services to clients, including website development, branding and hosting. You might also be offering some a la carte extras like site maintenance, SEO, and social media marketing. This is a typical service model for agencies, […]

10 Best Practice Tips for Animated GIFs in Email

There was a time when animated GIFs were a novelty, little more than a fun and silly experiment in internet technology. Today, animated GIFs are commonplace. They’re still fun and silly, but they’ve become a widely accepted and effective means of communication. Using animated GIFs in your emails, for example, is a means to inject […]

How to Improve Your Email Open Rates

Did you know email open rates vary widely by industry? The shopping industry, for example, sits at an average of 41%, while emails sent by marketing and advertising companies are open at a rate of just 25%. Here at MailPoet, we class an excellent open rate as 30% or higher and a good open rate […]

Stop Sending Emails To Your Inactive Subscribers Now. Here’s Why

If you find that your email open rate is declining over time or if it has dipped below 20%, it’s time to action! Why is that happening in the first place? Well, it’s not unusual for some of your subscribers stop engaging with your emails over time, even after just a month. This happens to […]