How to Improve Your Email Open Rates

Did you know email open rates vary widely by industry? The shopping industry, for example, sits at an average of 41%, while emails sent by marketing and advertising companies are open at a rate of just 25%. Here at MailPoet, we class an excellent open rate as 30% or higher and a good open rate […]

Stop Sending Emails To Your Inactive Subscribers Now. Here’s Why

If you find that your email open rate is declining over time or if it has dipped below 20%, it’s time to action! Why is that happening in the first place? Well, it’s not unusual for some of your subscribers stop engaging with your emails over time, even after just a month. This happens to […]

The Beginner’s Guide to Email Segmentation

Do you have one big email list for all your subscribers? If so, it’s time to think about email segmentation. Email blasting, where you send one big “blast” to all of your subscribers on your list, is no longer email best practice. In 2019, it’s all about segmentation — that is, segmenting your email list […]

4 Tips to Prepare Your Emails for Any Holiday Calendar Event

If you think the only time you should be sending holiday emails is during the months of November and December, you might be missing out on a powerful email strategy. Holiday email marketing allows you to create timely, targeted emails about topics your audience cares about. There are dozens of holidays throughout the year you […]

Using Video in Your Email Marketing: A How-to Guide

If you really want someone to pay attention to what you have to say in your emails, video in your email marketing is one of the best tools at your disposal. There’s been a huge shift to video in recent years. It’s dominating social — people watch more than 100 million hours of video of […]

What’s the Best Day to Send Emails?

One of the first questions most people ask when defining their email marketing strategy is, “When should we send our emails?” There is a ton of conflicting advice. Should you send it at night? Or is that rude? Are Saturday emails better? What about Mondays when everyone is heading back to the office? The truth […]