11 of the Best Email Newsletters to Inspire Your Own

When you think back to 1971, what comes to mind? Bell bottoms were in fashion. John Lennon released the timeless album “Imagine,” and the Race to Space was in full force.    But, 1971 also marked the birth of email. The very first messages were sent on the ARPANET system, a precursor to the internet. […]

12 of the Best Email Subject Lines We’ve Ever Seen

Has an email subject line ever made you raise an eyebrow? Laugh out loud? Or simply curious enough to open an email? Like me, you’ve probably spent hours crafting your email newsletters, perfecting your timing, topics, images, and CTA. But what good is an amazing email if no one opens it? Email subject lines can […]

4 Tips to Prepare Your Emails for Any Holiday Calendar Event

If you think the only time you should be sending holiday emails is during the months of November and December, you might be missing out on a powerful email strategy. Holiday email marketing allows you to create timely, targeted emails about topics your audience cares about. There are dozens of holidays throughout the year you […]

Using Video in Your Email Marketing: A How-to Guide

If you really want someone to pay attention to what you have to say in your emails, video in your email marketing is one of the best tools at your disposal. There’s been a huge shift to video in recent years. It’s dominating social — people watch more than 100 million hours of video of […]

11 Best Subject Line Styles to Increase Your Open Rates

Anyone with experience sending out email newsletters for WordPress will tell you that half the battle is getting readers to open your email in the first place. That’s why taking the right approach to your subject line can make or break your email strategy. Email conversion strategist and copywriter Val Geisler recommends spending as much […]

What’s the Best Day to Send Emails?

One of the first questions most people ask when defining their email marketing strategy is, “When should we send our emails?” There is a ton of conflicting advice. Should you send it at night? Or is that rude? Are Saturday emails better? What about Mondays when everyone is heading back to the office? The truth […]