4 Tips to Prepare Your Emails for Any Holiday Calendar Event

If you think the only time you should be sending holiday emails is during the months of November and December, you might be missing out on a powerful email strategy. Holiday email marketing allows you to create timely, targeted emails about topics your audience cares about. There are dozens of holidays throughout the year you […]

Using Video in Your Email Marketing: A How-to Guide

If you really want someone to pay attention to what you have to say in your emails, video in your email marketing is one of the best tools at your disposal. There’s been a huge shift to video in recent years. It’s dominating social — people watch more than 100 million hours of video of […]

11 Best Subject Line Styles to Increase Your Open Rates

Anyone with experience sending out email newsletters for WordPress will tell you that half the battle is getting readers to open your email in the first place. That’s why taking the right approach to your subject line can make or break your email strategy. Email conversion strategist and copywriter Val Geisler recommends spending as much […]

What’s the Best Day to Send Emails?

One of the first questions most people ask when defining their email marketing strategy is, “When should we send our emails?” There is a ton of conflicting advice. Should you send it at night? Or is that rude? Are Saturday emails better? What about Mondays when everyone is heading back to the office? The truth […]

6 Mistakes to Avoid in Your Email Newsletter

Email marketing has a crazy high ROI. Recent estimates place it at 3800% on average.  This means there are plenty of opportunities for savvy business owners and organizations that send out email newsletters. There’s just one problem: The average internet user receives about 90 emails per day, with around 40 coming from businesses. So standing […]

How to Improve Your Email Click Rates

When you’re investing so much time into your email marketing campaigns, you want to know your content is engaging. And one of the best ways to track engagement is monitoring your click-through rates (CTR). In Ascend2s state of email marketing report, 49% of respondents said improving click-through rates was the most important objective of their […]