Email vs Social Media

Sending newsletters is usually only one part of the marketing communications you might send out to customers. In this post we’ll share why you should spend more time thinking about your emails and less time with your social media channels. There’s no definitive study comparing social and email – it’s a pretty hard thing to […]

A Wine Seller Gets His Newsletter Strategy Right

Below is thorough case study of how a small business can utilize newsletters to draw customers back into the store. WordPress freelancers and consultants take note. A newsletter strategy should be in all your packages. For example:Grow your audience, grow your businessCapture subscribers at the right time on your website and send them beautiful emails from […]

Mistakes We Spot in Your Newsletters

Ready to start 2013 with a few newsletter writing tips? I’ve subscribed to over 200 newsletters made with Wysija in over a year. This allows me to assess how good or bad some campaigns are. Let’s jump straight to my recommendations. I read text, not images It all begins with the subject line. What will […]