From Bulk to Bespoke: Transform Your Email Campaigns with Segmentation

Email marketing just got a whole lot smarter with our recent product updates! We’ve released a suite of new segmentation features that will improve the way you target and engage with your audience. But first, let’s understand why segmentation is crucial in email marketing.

Segmentation is the art of dividing your email list into smaller, more focused groups based on specific criteria. It’s not just a handy tool; it’s the cornerstone of successful email marketing. By sending the right message to the right people at the right time, segmentation allows you to deliver more personalized and relevant content. This, in turn, leads to higher engagement rates, increased open and click-through rates, improved conversion rates, and ultimately, a boost in your ROI. Now, let’s dive into the exciting enhancements that will make your email marketing campaigns even more effective:

New Pre-Built Segment Templates

We understand that creating segments from scratch can be time-consuming. That’s why we’ve introduced a set of pre-built segment templates to simplify the process, with more to come in the future.

  • Recently Subscribed: This segment includes contacts who have recently subscribed to your emails, specifically within the last 30 days.
  • Engaged Subscribers (in the last 1, 3 or 6 months): Engage with your most active audience. This segment comprises contacts who have interacted with your emails or made at least one purchase, and have received emails from you within the specified period.
  • Recent Buyers: Target those who have made a recent purchase. This segment consists of customers who have made a purchase within the last 30 days.
  • Repeat Buyers: Encourage customer loyalty. This segment is composed of customers who have made at least two purchases in the last 6 months.
  • Loyal Buyers: Reward your most devoted customers. This segment includes customers who have made at least five purchases in the last 12 months.
  • Win-Back: Re-engage past customers. This segment focuses on customers who have previously purchased but haven’t made a purchase in the last 6 months.
  • Lapsed Customers: Target dormant customers. This segment consists of customers who haven’t made a purchase in the last 9 months.
  • Recent Openers: Stay top-of-mind with active contacts. This segment comprises contacts who have opened an email in the last 7 days.
  • Big Spenders: Recognize and reward high-value customers. This segment includes customers who have completed $100 or more worth of orders in the last 12 months.
Screenshot of pre-build segmentation templates page

These segment templates offer a diverse range of targeting options to help you create tailored and effective email marketing campaigns for your specific audience needs.

Expanded Segmentation Conditions

Our segmentation capabilities have been supercharged with a plethora of new conditions. You can now create segments based on actions like entering or exiting automation, using coupon codes, selecting shipping methods, leaving reviews, residing in a particular city or postal code, and even actions like the last engagement, purchase, open, click, page view, or sending date.

Segment on Top of Your List

Want to apply a segment to your existing email list when sending a campaign? Now, you can! With the new update, you have the flexibility to layer segments on top of your lists, ensuring that your emails reach the most relevant recipients, every time.

Screenshot of the UI of applying segment on top of a list

Enhanced Options for Existing Segmentation Conditions

We’ve improved the flexibility and precision of existing segment conditions in several ways:

  • Time-based segments: In addition to specifying a time period, you can now choose the “lifetime” option, allowing you to target subscribers based on their entire history with your brand.
  • Custom field segments: You can now filter subscribers based on whether their custom fields are “blank” or “not blank,” giving you greater control over your segments.
  • Date-based segments: You can set segments based on actions that occurred “on or after” and “on or before” specific dates, offering more refined targeting.

Discoverability Made Easier

Segments are now a separate menu item, making it simpler to navigate and create the perfect segment for your campaigns. This improvement ensures you can access the segmentation features quickly and efficiently.

MailPoet menu items, including Segmentation

With these new segmentation features, you have the power to send more personalized, relevant, and effective email campaigns. Whether you’re looking to re-engage lapsed customers, reward loyal buyers, or target specific geographic areas, our enhanced segmentation capabilities will help you achieve your email marketing goals with ease. Get started today and unlock the full potential of your email marketing strategy!

We are still not finished with segmentation, with a couple more improvements and additions coming by the end of the year. And if we haven’t yet included the feature you’re wishing for, let us know at