New subscriber segments for more targeted email campaigns

Hi Poets! In the last two months, we rolled out new subscriber segmentation options to help you run targeted and personalized campaigns based on how people engage with your business.

If you’re in the commerce game, we’ve introduced new options based on single order value, average order value, purchase date, and used payment method. Reward your new or regular big spenders with a discount coupon to incentivize more sales and increase lifetime value.

We know how important it is to track your subscriber acquisition sources. That’s why you can now target subscribers who signed up via a specific form. And as a bonus, you can now easily segment your subscribers based on their first name, last name, and email address (e.g., to reach out to Gmail subscribers).

But wait, there’s more! You can now duplicate existing segments! 🎉 This means you won’t have to start from scratch whenever you want to create a similar segment. Simply duplicate an existing one, make a few tweaks, and voila! You’ve got a new segment ready to roll.

There is more in the pipeline for segmentation, which we’ll roll out in the next couple of months. Stay tuned! And, you guessed it, let us know what you think at