Improve Your Email Campaigns with New MailPoet List Segmentation Options

A personalized experience can go a long way. From fitness plans tailored to your health and lifestyle to custom meal kits to products with your name on them – we love feeling like something has been created for us. And the same goes for email campaigns that have been personalized according to subscriber interest or […]

What Happened at MailPoet in 2020?

2020 was a strange year for the MailPoet team, just like for the rest of the world. We realize how lucky we are to be a distributed team within an industry that saw growth. Many people in our immediate circles have had difficult times, bringing in sharp focus the tough realities and growing inequalities around […]

We’re Joining WooCommerce!

Nine years ago, 4 guys set out to prove that sending newsletters from inside WordPress could be a delightful experience. Since then, hundreds of thousands of sites have used MailPoet to get their message across to their audience. It’s been a thrilling ride for our truly talented team of 11 to have such an impact […]

A Fresh New Look for MailPoet

It’s been 3 years since the launch of MailPoet 3, and in that time we’ve focused our efforts on improving existing features and adding a whole bunch of new ones.  Our users can now take advantage of features such as a WooCommerce email customizer, transactional email sending, automated WooCommerce emails, and a variety of different […]

The New and Improved MailPoet Form Editor is Here

Your signup forms are undoubtedly one of the most important parts of your email marketing strategy. It’s all well and good having a beautiful newsletter packed with great content, but if you don’t have any subscribers to read it, all that effort is wasted. Over the past few months, we’ve been working on improving our […]

How to Set Up DKIM in MailPoet for Advanced Deliverability and Protection Against Spoofing

If you want to protect your sender domain (usually the same domain of your website) from spoofing attacks and improve your email deliverability, setting up an email authentication method such as DKIM is highly recommended. Email spoofing is a common tactic used by fraudsters, in which they impersonate an email sent by a brand or […]