Why did you click on this post about email open rate benchmarks? Is it because you want to know whether your 21.43% open rate is good or bad? Well, as we’ll explain in this post, the actual answer is a little bit more complicated than just comparing your open rate against the benchmark. Yes – […]
When you think back to 1971, what comes to mind? Bell bottoms were in fashion. John Lennon released the timeless album “Imagine,” and the Race to Space was in full force. But, 1971 also marked the birth of email. The very first messages were sent on the ARPANET system, a precursor to the internet. […]Read Article "13 of the Best Email Newsletters to Inspire Your Own"