10 Best Practice Tips for Animated GIFs in Email

There was a time when animated GIFs were a novelty, little more than a fun and silly experiment in internet technology. Today, animated GIFs are commonplace. They’re still fun and silly, but they’ve become a widely accepted and effective means of communication. Using animated GIFs in your emails, for example, is a means to inject […]

5 Best Practice Tips for Email Links That Get Clicks (and Taps!)

Have you ever stopped to think about how you’re using links in emails? Because how you write and design your links can help attract attention and get you more clicks (and taps on mobile devices). It might seem obvious, but more people are going to click your links if you make them easy to see […]

11 of the Best Email Newsletters to Inspire Your Own

When you think back to 1971, what comes to mind? Bell bottoms were in fashion. John Lennon released the timeless album “Imagine,” and the Race to Space was in full force.    But, 1971 also marked the birth of email. The very first messages were sent on the ARPANET system, a precursor to the internet. […]

How to Plan Your Posts

Knowing how to plan your blog posts can make almost every aspect of your content strategy easier and more effective. That’s true whether you’re writing a weekly newsletter for a social club, hosting a popular blog in a successful niche, or publishing high-end articles in support of a concerted content marketing strategy. Planning your posts […]

Less is More: Being Concise in Emails and Blog Posts

Get to the point already. That’s what your users might be thinking when they’re reading your blog posts or emails. And if they’re waiting impatiently for you to get to the point, they are far less likely to be primed and ready to respond when you finally unleash your call-to-action. Because being concise in emails […]

How to Come Up With Content Ideas

Constantly coming up with new ideas to fuel your blog and email newsletter can be challenging, and even exhausting! Indeed, developing content ideas is often cited as the single most significant roadblock to developing a rigorous and effective content marketing strategy. I’ve been writing professionally for over a decade, and online for seven years. My […]