Did GDPR Just Kill Abandoned Cart Emails?

Abandoned carts have long been a prime remarketing opportunity. Users who abandon their online shopping carts before completing their transactions do so for a wide variety of reasons, some of which you have absolutely no control over. But reaching out to those users who simply forgot or got distracted has become a time-tested means of […]

Five Tips for Your Music Venue Newsletter

If you run a music venue, you know how important it is to get people through the door. Did you know digital marketing can help you do just that? You can use it to spread the word about upcoming acts, increase ticket sales, and promote exclusive merchandise. Using email is a great way to communicate […]

How a Sunglasses Brand Built its Email Following

In this post, we feature Marien Klootwijk who built a brand from the ground up. His online store is made with WooCommerce. Email newsletters are at the center of his strategy. He shares his strategy and insights with us. Here’s a sneak peak at his stats before we dig in his story: 3,300 subscribers Open […]

MailPoet + ECommerce: Strategies and Tactics for Selling More Stuff

ECommerce and MailPoet go together like bread and butter, peanut butter and jelly, fish and chips, bees and honey… okay, you get the idea. Considering that email is probably the single-best marketing channel, this shouldn’t come as much of a surprise. But are you making the most of email marketing to sell your products? The […]

The Most Useful Email Extensions for WooCommerce

WooCommerce powers 24% of all the world’s eCommerce websites, so it’s no wonder that users are always on the lookout for solutions that allow them to increase sales, especially through customized and targeted emails. In this post, we’ll look at the extensions currently available that help WooCommerce-powered shops do more with their email communications.

Paid newsletter subscriptions with WooCommerce

This case study examines how one of our users sells premium content thanks to WooCommerce and a plugin called Groups. MailPoet is used to convert free subscribers to paying customers. This set up is nearly free. My name is Thomas Clausen. I work as a senior project manager in one of Denmark’s biggest bank. In my spare […]