Express consent isn’t just what makes your email list the most valuable members of your audience; it’s essential to building a list at all. In this guide, I’ll share: What express consent is Why express consent is so important in email marketing What counts as proof of consent How to ensure consent How to retain […]Read Article "Why Express Consent is Essential to Email Marketing + How to Get it"
One of the most difficult things for business owners to figure out is how often to send marketing emails. There are so many factors to consider: your industry, your audience, and the types of content you send via email are just some of the factors that can impact the ideal frequency of marketing emails. In […]Read Article "How Many Marketing Emails Should You Send for Your WooCommerce Store?"
There are dozens of think pieces about how old school marketing techniques don’t work on Gen Z. Some publications have gone as far as declaring that “email is dead”. These takes are exaggerated and alarmist, but there are absolutely differences between email marketing for Gen Z vs previous generations. In this guide, I will explore: […]Read Article "Email Marketing for Gen Z: Statistics and Strategies"
Are you struggling with how WordPress sends email? Maybe your site’s basic transactional emails for notifications aren’t sending, or maybe you want a way to make WordPress send email for marketing uses or newsletters? By default, WordPress sends emails using the wp_mail function, which is based on PHP mail. While this method kind of works […]Read Article "Sending WordPress Emails: Everything You Need to Know"
One of the most common mistakes business owners make is continually producing content with no regard for their analytics. This is a huge mistake because studying your data, especially your email analytics, can help you create more effective marketing campaigns and even improve your products/services. In this guide to email analytics, I will explore: What […]Read Article "How to Use Email Analytics to Improve Your Campaigns: The Ultimate Guide"
Looking for the best WordPress email plugin to level up your business? The core WordPress software does a lot of things well, but email isn’t one of them. If you want to grow an email list, send emails to your subscribers, or even just make your WordPress site’s basic transactional emails more reliable, you’ll need […]Read Article "Update: 10 Best WordPress Email Plugins Compared in 2021 (Most Are Free)"