If you aren’t familiar with the infrastructure underlying email technology, you might wonder – how exactly does it all work? Specifically, you might wonder – what is the MailPoet Sending Service? And why should you use it? But, above all – why is a sending service necessary in the first place?
Continue Reading
Pop-up subscription forms are everywhere. In 2018, it’s hard to visit a website that doesn’t have a jumping, flying, flashing pop-up subscription form. The question is – is this a good trend? And should you add a pop-up to your own website? Opinions are divided. Most readers detest pop-ups, so much so that they create […]
Continue Reading
The ubiquitous pop-up box. Are they an essential email marketing tool? Or a necessary evil? What’s the best way to use them?
Continue Reading
It took us nearly 2 years to release the new MailPoet. That’s a long time! During the first rewrite of the plugin, we realized that we were headed in the wrong direction and made the tough decision to start over from scratch. We call it “the lost year”. In the end, the second rewrite proved […]
Continue Reading
If you’ve used MailPoet (and we hope you have!) you’ve no doubt created and sent an email or two. If you haven’t, that’s okay too! Everyone needs to start somewhere – and this post is a good place to start. In MailPoet, there are three types of emails: newsletters, welcome emails, and post notifications. What […]
Continue Reading
Creating a monthly newsletter is easier said than done. A great newsletter requires focus, strategy, consistency, determination, and a whole lot of other heavy-sounding adjectives. It can feel overwhelming to even the most battle-hardened marketing executive.
Continue Reading
The eternal question: how often should you send emails? As with many things in life, it depends. Finding the perfect balance can be difficult – are you leaving money on the table by not sending enough emails? Or are you annoying your subscribers by sending too many newsletters?
Continue Reading
You’ve finished writing an epic blog post. You’ve edited it, double-checked the quotes and sources, scheduled the publish date and even added it to your upcoming MailPoet newsletter. There’s only one problem: it’s a giant wall of text!
Continue Reading
Are you using MailPoet 3? Have a super-cool newsletter? Want to send emails to your subscribers for free? In search of fame, riches and glory?
Continue Reading
Brevity is important. Why? In the spirit of this post, our answer will be brief.
Continue Reading