If you want to protect your sender domain (usually the same domain of your website) from spoofing attacks and improve your email deliverability, setting up an email authentication method such as DKIM is highly recommended. Email spoofing is a common tactic used by fraudsters, in which they impersonate an email sent by a brand or […]Read Article "How to Set Up DKIM in MailPoet for Advanced Deliverability and Protection Against Spoofing"
If you’re a longtime user of MailPoet (we’re talking back to the MailPoet 2 days!), you might remember a nifty little feature called ‘Stats Per Subscriber’. To many of our users’ dismay, we didn’t carry this over to MailPoet 3… until now! That’s right. Stats per subscriber is back 🎉 What’s ‘Stats Per Subscriber’? If […]Read Article "Optimize Your Email Campaigns with Stats Per Subscriber"
As a modern business owner, you know it’s essential to have an online presence and a strong email list. But have you ever considered what your email marketing campaigns look like on mobile devices? If the answer is no, you’re missing out on a huge opportunity. This guide will help you understand mobile ecommerce email […]Read Article "Mobile Ecommerce Email Marketing: 10 Tips for Increasing Conversions"
Considering using emojis in subject lines? Beyond being a fun way to add some flair to your emails, there’s also some data that suggests using emojis can help you boost your email open rates. Of course, if you want to make that happen, you need to make sure you’re using them right! To help, we’re […]Read Article "6 Tips for Using Emojis in Subject Lines for Email Marketing (+ Data)"
Learning how to use personalization in email marketing requires more than figuring out where to put customers’ names in emails. In fact, using a customer’s name is the most basic form of personalization around. You can use personalization to offer specialized discounts, refer customers to products or services similar to what they’ve already purchased from […]Read Article "3 Simple Ways to Use Personalization in Emails to Improve Engagement"
If you want to create or grow your email list, you’ll need the help of a WordPress email subscription plugin. Depending on what you need help with, you might just want a tool to help you create great-looking email subscribe forms that connect to your existing email marketing service. Or, you might want a more […]Read Article "7 of the Best WordPress Email Subscription Plugins 2020"