Why did you click on this post about email open rate benchmarks? Is it because you want to know whether your 21.43% open rate is good or bad? Well, as we’ll explain in this post, the actual answer is a little bit more complicated than just comparing your open rate against the benchmark. Yes – […]Read Article "Email Open Rate Benchmarks: Data From 5 Sources and How to Improve Yours"
Searching for a way to add a countdown timer to your email newsletter? Including a countdown timer in your emails adds a sense of urgency, which is a tried-and-true marketing tactic to move your subscribers/customers to action. Beyond being good for your marketing efforts, countdown timers can also just plain be helpful to your subscribers […]Read Article "How to Add a Countdown Timer to Your Email Newsletter"
2020 was a strange year for the MailPoet team, just like for the rest of the world. We realize how lucky we are to be a distributed team within an industry that saw growth. Many people in our immediate circles have had difficult times, bringing in sharp focus the tough realities and growing inequalities around […]Read Article "What Happened at MailPoet in 2020?"
Successful email marketing requires more than elegant templates and well-written copy. In fact, those things are wasted if nobody knows about your list. This makes it essential to put at least as much energy into building (and maintaining) your list as you do into creating content for it. In this guide, I will explore the […]Read Article "The Ultimate Guide to List Building and Maintenance"
What if I told you that you could potentially be missing out on a chance to convert roughly half of your website’s visitors into email subscribers? That sounds hyperbolic, but if you don’t have mobile-friendly email signup forms, that very well could be the case…or, in the best case, you might just be creating a […]Read Article "How to Create Mobile-Friendly Email Signup Forms on WordPress"
The greatest thing about running an online business is the ability to build client relationships and make money when you’re not at work. One of the most effective ways to do this is by creating a system of WordPress autoresponders. A WordPress autoresponder is an automated email sent out when someone performs a specific action […]Read Article "WordPress Autoresponders: Why You Need Them + How to Create Them (in 6 steps)"