Inbox, not the Spambox

How the MailPoet Sending Service Helps You Avoid the Spam Box

If you aren’t familiar with the infrastructure underlying email technology, you might wonder – how exactly does it all work? Specifically, you might wonder – what is the MailPoet Sending Service? And why should you use it? But, above all – why is a sending service necessary in the first place?

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Speech

You Shouldn’t Use Pop-ups. Here’s Why.

Pop-up subscription forms are everywhere. In 2018, it’s hard to visit a website that doesn’t have a jumping, flying, flashing pop-up subscription form. The question is – is this a good trend? And should you add a pop-up to your own website? Opinions are divided. Most readers detest pop-ups, so much so that they create […]

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MailPoet 3

A New Year, a New MailPoet, and a New Focus

It took us nearly 2 years to release the new MailPoet. That’s a long time! During the first rewrite of the plugin, we realized that we were headed in the wrong direction and made the tough decision to start over from scratch. We call it “the lost year”. In the end, the second rewrite proved […]

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Email Frequency

Frequency: How Often Should You Send Emails?

The eternal question: how often should you send emails? As with many things in life, it depends. Finding the perfect balance can be difficult – are you leaving money on the table by not sending enough emails? Or are you annoying your subscribers by sending too many newsletters?

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