Email is one of the most effective marketing verticals for brands big or small. It gives you direct access to the people who care most about your brand and what you stand for. But, sometimes things don’t feel quite right. Maybe your open rates are falling or you’re hitting the dreaded 1% unsubscribe rate (a […]Read Article "Am I a Spammer? 11 Signs You’re Sending Email Spam (and How to Be a Nice Sender)"
Our newsletter and email plugin now offers 50 unique and original email templates just for WordPress. We crafted the latest 20 templates with a lot of love in the hopes that we could inspire our users (and you) to send good looking emails from their WordPress websites. Designs To Match Your Content For this latest […]Read Article "20 Email Templates To Send Newsletters From WordPress In Style"
Spam is the scourge of the internet. It swamps inboxes with requests from Nigerian princes, floods blog comments with unintelligible garbage, and is an all-around annoying waste of time to have to deal with. In the constant battle between email service providers (ESPs) and spammers, legitimate folks who send out email newsletters to their subscribers, […]Read Article "How to Use Honeypot Traps to Fight Email and WordPress Spam"
Email authentication is just a fancy phrase for things that help you avoid being labeled as spam. If you’ve ever tested the spammyness of your emails (which I highly recommend you do), you would have noticed there are two specific things that affect your spam score: DKIM and SPF. If you send out email newsletters […]Read Article "Get in Subscribers’ Inboxes with DKIM and SPF Email Authentication"
When you think back to 1971, what comes to mind? Bell bottoms were in fashion. John Lennon released the timeless album “Imagine,” and the Race to Space was in full force. But, 1971 also marked the birth of email. The very first messages were sent on the ARPANET system, a precursor to the internet. […]Read Article "11 of the Best Email Newsletters to Inspire Your Own"
Shortly after the internet was invented, the first spam email was sent by Nac to Krag, who was checking his email in the cave next door, encouraging him to deposit a substantial portion of his cache of woolly mammoth steaks in a drop box located (mysteriously) outside the entrance to Nac’s cave. Okay, that bit […]Read Article "How Spam and Phishing Filters Work"