Optimize Your Email Campaigns with Stats Per Subscriber

Illustration by Xenia Latii

If you’re a longtime user of MailPoet (we’re talking back to the MailPoet 2 days!), you might remember a nifty little feature called ‘Stats Per Subscriber’. To many of our users’ dismay, we didn’t carry this over to MailPoet 3… until now!

That’s right. Stats per subscriber is back 🎉

What’s ‘Stats Per Subscriber’?

If you missed it the first time around, this feature is an extension of the existing email analytics you’ll find in MailPoet. 

It enables you to see how each of your subscribers is interacting with your emails, including which newsletters they opened and the links they clicked on. If you’re a WooCommerce store owner, you’ll also be able to see the details of any purchases made as a result of your email.

You’ll still be able to see your email marketing campaign’s overall open rates, click-throughs, and unsubscribes, but we’re now giving you the option to dig even deeper into your email marketing performance.

Wanna know what the best bit is? All of your historic subscriber engagement data is there ready and waiting for you, so you can start analyzing your campaigns from the get-go!

What are the benefits of seeing stats per subscriber?

By having access to in-depth insights on a subscriber-by-subscriber basis, you’ll be able to start making more informed changes and improvements to your email campaigns.

You might notice that you have a group of subscribers who only click on links related to a specific topic, for example. This could prompt you to start a secondary newsletter dedicated to that topic; segmenting your existing list according to interests.

Or maybe you’ll spot that your subscribers are only opening one of your weekly emails every month, which would indicate that you’re sending too frequently and a monthly newsletter might be a better approach.

In a nutshell, the more you know about how your subscribers are engaging with your emails, the better you’ll be able to optimize them. And better optimization equals more opens, clicks, and sales. Happy days!

How do I get access to ‘Stats Per Subscriber’?

This feature was added to version 3.0.91 of the MailPoet Premium plugin, and is available to all MailPoet Premium users 😎

To start gaining valuable insights about your subscribers, head to your WordPress dashboard. Select MailPoet > Subscribers and hovering over an individual subscriber will give you the option to view Statistics.

Not yet a MailPoet Premium user? It’s free to use if you have under 1,000 subscribers, and plans start at just €13/month after that! So what are you waiting for? Take the guesswork out of your email marketing, and start using MailPoet today.