Apple iOS 15 Update: What It Means for Email Marketing

Have you heard about the major change coming to email marketing in September 2021?  With its looming iOS 15 update, Apple is putting a major blow to one of the most widely-used metrics to measure email marketing effectiveness — the open rate.  It’s one of several major changes to email that Apple’s implementing to help […]

Improve Your Email Campaigns with New MailPoet List Segmentation Options

A personalized experience can go a long way. From fitness plans tailored to your health and lifestyle to custom meal kits to products with your name on them – we love feeling like something has been created for us. And the same goes for email campaigns that have been personalized according to subscriber interest or […]

A Fresh New Look for MailPoet

It’s been 3 years since the launch of MailPoet 3, and in that time we’ve focused our efforts on improving existing features and adding a whole bunch of new ones.  Our users can now take advantage of features such as a WooCommerce email customizer, transactional email sending, automated WooCommerce emails, and a variety of different […]

The New and Improved MailPoet Form Editor is Here

Your signup forms are undoubtedly one of the most important parts of your email marketing strategy. It’s all well and good having a beautiful newsletter packed with great content, but if you don’t have any subscribers to read it, all that effort is wasted. Over the past few months, we’ve been working on improving our […]

Improve Your Signup: Welcome Email – Part 3

In the final part of this series, we’ll take a look at the welcome email, or a message that comes at the end of the signup confirmation process. Welcome emails are an automated email type that are triggered to send after someone confirms they’d like to be signed up to your list. In MailPoet, these […]

Improve Your Signup – Part 2: Confirmation Landing Page

In part 1 of our signup confirmation series, we showed you how to customize your signup email. Today, we’ll be showing you how to make that signup experience even better, with a signup confirmation landing page. The signup confirmation page is the page your subscribers will see once they’ve clicked the confirmation button in your […]