In the final part of this series, we’ll look at the “welcome email,” or a message that comes at the end of the signup confirmation process.
Why have a welcome email?
Back in Part 1, we talked about how the signup confirmation email should be kept very barebones in order to get people to activate their subscription. The problem with this approach, of course, is that it’s a missed opportunity! There’s not much space to add anything about you, your blog, or your business. That’s where the welcome email comes in.
The welcome email is an email that is sent after the user confirms their subscription. Think of it as a brief “getting to know you” message – what you do you want your subscribers to know about you immediately?
Let’s take a look at the MailPoet newsletter welcome email:
What should I include?
On my personal food blog, my welcome email includes a basic cupcake recipe. It helps users get started with my recipes and (hopefully) leads them to explore my site more. You might want to share your favorite or most popular post – something that really represents your site. If you run a money-saving blog, you might share some of your top saving tips.
In the eCommerce world, this is usually where you’ll find a discount. If you’re using WooCommerce, read of my post about plugins you can use to set this up.
I also think it’s a good idea to remind people what they signed up for – e.g. they’ll get a newsletter every X days/weeks/months, which will contain some unique tips and a roundup of the best recent blog posts. Set some expectations (and exceed them)!
A Great Time to Use Automatic Latest Content
One the best features in MailPoet is the ability to insert recent posts into your newsletter. In this particular case, this feature is pretty useful, as you don’t have to update the content in your newsletter all the time. It will always add the most recent content. You can also choose to limit posts to just a particular category, so in our example, we are bringing in posts from the “Tips & Help” post category.
Should I send the email immediately after confirmation?
That will depend on how important you consider the information. People are much less likely to read your email if it is sent immediately, as they’ve already had to open the signup confirmation email.
However, if you’re sending a discount offer, you’ll probably want to send it soon, especially if you used the offer as a means of getting people to sign up (e.g. Sign up to our newsletter to get 10% off your first order).
In a nutshell: if it’s not important, don’t send the welcome email immediately, try an hour or two later. This way, you are likely to get higher engagement. If it’s not working for you, try reducing or increasing time.
How do I set it up with MailPoet?
It’s easy! Go to MailPoet -> Emails -> Add new.
Choose ‘Welcome Emails’ and select “When someone subscribes to the list”. Choose your list and the amount of time you’d like to wait before sending the email.
Create your newsletter then click “Activate Now”.
Even more emails
Don’t limit yourself to just one welcome email. You can build a whole “welcome program” and create your own drip campaign. All you have to do is change when each email is automatically sent.
- your first email could be about you and what you stand for, and go out immediately.
- the second email could have more information about your blog posts and products, and go out one week later.
- a third email could have a discount offer or some unique content, and go out two weeks after the initial email.
We’d love to hear if you’ve made any improvements to your email signup programme – do leave us a comment!