Improve Your Signup – Part 2: Confirmation Landing Page

MailPoet final confirmation landing page

In Part 1 we showed you how to customize the signup email, and now we’ll show you how to make that signup experience even better when the subscriber clicks through to confirm their subscription.

If you’re using the default MailPoet signup confirmation page (you can see what you’ve got set in Mailpoet->Settings->Signup Confirmation tab), it’s going to read like this (the final look will depend on your theme):

Default MailPoet signup confirmation landing page with 2014 theme

What we ended up with:

MailPoet final confirmation landing page

Why should I change this page?

It’s a good idea to give your subscriber some instruction now they’re subscribed. You want people to engage with the site and get them knowing more about you, visiting as many pages as possible and reading your content. After all, you’ve put a lot of hard work into it.  And just because they signed up it doesn’t mean you’re guaranteed their loyalty.

If you’re not sure about what direction to take the signup confirmation page in, ask yourself some questions like “Why did I get them to sign up?”, “What is the purpose of this website?” and “What are the most popular pages/posts on this site?” – this should help you think about the next steps and actions a subscriber might wish to take.

Landing page link options

For us, there’s three key things that stand out. One of them is our blog posts that provide hints & tips – these are by far the most popular posts and also the most frequent (we know you guys are less bothered by what’s going on behind the scenes here, we won’t take it personally).

At the same time, we’ve also got our paid-for plugin, MailPoet Premium to sell, so that goes here too. Why not? There’s already a captive audience who’s subscribed to your email, now is a great time to open up a dialogue about products and services.

Sometimes our users just need to know how to do things, like working out whether to use a sending service, or how they can change a certain setting. A link to our support pages is a useful way for our subscribers and users to help themselves and solve their problems without having to ask us.

Finally, just in case there’s a tiny chance that this subscriber may not have downloaded the plugin, we’ve added a big link at the bottom of the page to the WordPress plugin repository for it.

Special layouts

Ok, we coded our own special layout to give us the three columns, but don’t feel you have to have three columns, or even two! Lay out the page however you want, just don’t make it too long and make the calls-to-action for further website browsing clear.

If you’re not up to coding your own custom template, check your theme for other page layout options (check out the templates options on the sidebar when you’re editing a page, see below), or try this post from Code In WP about creating landing pages.

How to choose a WordPress page template

Ideas for your landing page

  • Offering a free download for subscribers
  • For eCommerce stores, you could showcase your products – best sellers will work well here.
  • A special video for something to show your appreciation for completing subscription
  • What about a discount or special offer for your subscribers?

We kept our wording upbeat; the whole landing page is designed to be funny and a bit of a talking point. Whilst this might not work for you and your brand, there’s almost always an opportunity to customize this page and improve your new subscriber’s experience.

View our final subscriber page in all its animated glory here.

In Part 3, we’ll discuss the welcome email and whether you need it or not.