Improve Your Signup – Part 2: Confirmation Landing Page

Illustration by Camille Portales illustration of ladybirds landing on a leaf

In part 1 of our signup confirmation series, we showed you how to customize your signup email. Today, we’ll be showing you how to make that signup experience even better, with a signup confirmation landing page.

The signup confirmation page is the page your subscribers will see once they’ve clicked the confirmation button in your signup confirmation email. By default, in MailPoet this page will look similar to the one below, but with your theme’s styles applied.

Default MailPoet signup confirmation landing page with 2014 theme

To check what your current signup confirmation page looks like, head to Mailpoet > Settings > Signup Confirmation and you’ll see the option to preview your confirmation page.

In this post, I’m going to be showing you how to spruce this page up and make the most of this opportunity where you have your new subscribers’ attention.

Here’s how ours looks after a bit of tweaking:

MailPoet's revised signup confirmation page

Why should I change this page?

Your signup confirmation page is another touchpoint you have with your audience, so it’s a great opportunity to capture your new subscribers’ attention and get them interacting with your brand.

Encourage your new subscribers to explore your website; try including some links to more information about your brand, product, or service, or share some of your most popular blog content. You want people to engage with your website and visit as many pages as possible. After all, you’ve put a lot of hard work into it! And just because they signed up, it doesn’t mean you’re guaranteed their loyalty.

Building a stronger relationship with your subscribers at this early stage means they’re more likely to engage with and remain loyal to your brand from this point forward.

What to include on your signup confirmation landing page

If you’re not sure about what direction to take the signup confirmation page in, ask yourself some questions like “Why did I get them to sign up?”, “What is the purpose of this website?” and “What are the most popular pages/posts on this site?” – this should help you think about the next steps and actions a subscriber might wish to take.

On our confirmation page, we’ve decided to signpost to information/services that cover each stage of our buyer’s journey.

For subscribers who’ve already decided that MailPoet is the email marketing plugin for them, the ‘Download now’ option linking to the plugin repository makes this quick and easy for them to action.

And the link to our blog content is useful for everyone interested in MailPoet, but it’d be particularly helpful for existing customers who are keen to improve their email marketing skills.

This information is in addition to a nice illustration and a message that confirms their subscription to our mailing list – don’t forget to include this message! Failing to include this could leave subscribers wondering if their subscription has actually been confirmed, as well as being confused as to how they ended up on this page.

More ideas for your landing page

Still not sure what to include? Here are some more ideas for your landing page content:

  • Offer a free download for subscribers
  • For eCommerce stores, you could showcase your products – best sellers will work well here
  • Include a video thanking your new subscriber for signing up
  • Share a code for an exclusive discount or a special offer
  • A link to your email archive so that your subscribers can see what to expect
  • Add a fun GIF or animation.

Whilst some of these ideas may not be suitable for your brand, there’s almost always an opportunity to customize this page and improve your new subscriber’s experience.

How to create a customized signup confirmation landing page in MailPoet

Ok, so this bit technically isn’t in MailPoet! Instead, you need to add a new page for this purpose, via the WordPress dashboard.

The process of customizing and styling this page will depend on your theme and if you’re using an additional page builder. You may already have a page template that would be good for this purpose, which you can select in the ‘Page Attributes’ section of your page settings.

Page Attributes options in WordPress

Regardless of you decide to “build” this page, it’s important to consider the following:

  • Keep it on-brand. Your page should follow the branding and style of the other pages on your website. Creating a page in a completely different style would be confusing for subscribers, and is likely to take more time!
  • Confirm they’re on your list. Remember to include a heading or clear message that provides confirmation to your subscriber that they’re now subscribed to your mailing list.
  • Keep it simple! Signup confirmation pages are great ways of engaging with your new subscribers, but you don’t want to overload them with links and information. We recommend including just a few key pieces of content or links.

Once you’re happy with your page, all that’s left to do is adjust your signup confirmation page settings so that it links to your new page.

To do this, head to Mailpoet > Settings > Sign-up Confirmation and scroll to the ‘Confirmation page‘ option. Here you’ll be able to use the dropdown to select the page you’d like your users to see once they’ve confirmed their subscription.

Signup confirmation page settings in MailPoet

And there you have it! Customizing your subscription confirmation landing page is a great opportunity to get new subscribers engaging with your brand and viewing your content.

In the final part of this series, we’ll be exploring welcome emails. Missed part one? Here’s how to improve your signup confirmation email.