Lessons in Writing Memorable Content from the Master of Wit, Oscar Wilde

Oscar Wilde was unquestionably one of the most unique personalities of the nineteenth century. The author of dozens of plays, essays, novels, and other works, his combination of wit and individuality has made him world-famous for his clever phrases and funny insights. Craft the right message, at the right timeMailPoet offers a delightful email writing […]

Authenticity, or How to Write Genuine Content

At some point in time, you’ve probably read a blog post and thought, “I don’t really believe what the author is telling me.” In this post, we’re going to talk about why this happens and how you can avoid being that author. Craft the right message, at the right timeMailPoet offers a delightful email writing […]

How to Be a Dedicated Madman, According to Ray Bradbury

“Just write everyday of your life. Then see what happens.” So said Ray Bradbury, author of Fahrenheit 451, The Illustrated Man and over 25 other novels and 600 short stories. Craft the right message, at the right timeMailPoet offers a delightful email writing experience directly in your WordPress. There’s a poet in all of us.Sign […]

Learning from Awesome Newsletters Around the Web

Email newsletters are eating the world, and for good reason. Their blend of depth and simplicity makes them an ideal successor to the historical newspaper. In fact, the contemporary email newsletter is a significant improvement over traditional media, as it goes straight into the reader’s personal inbox. Like most people, I’m careful about handing my […]

Storytelling: A Guide for Bloggers

By nature, human beings are storytellers. On an instinctual level, we use stories to make sense of the world and our place in it. In this post, we’ll learn how to harness the awesome power of a good story for your blog posts and email newsletters. Craft the right message, at the right timeMailPoet offers […]

Writing Like a Journalist: The Inverted Pyramid

Human attention spans are short. Shorter than a goldfish, in fact. To grab your readers’ attention (and keep it), you need to get to the point, and fast. Craft the right message, at the right timeMailPoet offers a delightful email writing experience directly in your WordPress. There’s a poet in all of us.Sign up for […]