​​Towards more accessible email

Heya 🤠 A quick update on three minor but, for some, essential accessibility improvements. Firstly, our built-in CAPTCHA now comes with an audio fallback to provide an alternative way for visually impaired users to complete the verification process without relying on visual cues. Secondly, MailPoet uses your site’s language in emails (in <html lang=””> ) […]

Old, but new! Improved confirmation emails and the Manage Subscription page

Today, we’d like to introduce two recent improvements you’ve been asking for. Firstly, you can now design your subscription confirmation emails with the drag & drop email editor you’re already using for other emails. You can enable the new confirmation emails for your site in MailPoet > Settings > Sign-Up Confirmation > Enable visual subscription […]

Introducing a new way to automate your marketing

It’s been a while since you’ve heard from us. One of our goals for the new year is to share MailPoet updates on a more regular basis. We spent a good chunk of this year working on a new way of running sophisticated email marketing automations. We launched Automations in beta last month and while […]

10 Sales Promotion Email Examples to Inspire Your Email Marketing Campaigns

To be effective, a sales email needs to catch your subscribers’ attention right away, hold that attention throughout your pitch, and convince subscribers that your offer is valuable enough for them to take action. That’s a lot to do in a small space, especially if you’re not a trained copywriter, but it is possible, and […]

Newsletters, Welcome Emails, and Latest Post Notifications: Which One Should You Use?

When you go to send your first email with MailPoet you’ll notice that there are three main types of email: newsletters, welcome emails, and latest post notifications. But what do these email types mean? When should you use them? In this article, I’ll help you figure it all out by exploring what each type of […]

17+ Email Subject Line Best Practices to Boost Engagement

You can have the best email content in the world…but if you can’t engage subscribers with your subject line, all that content is going to go to waste. Instead of opening your emails, they’ll just keep on scrollin’ through their inboxes. So – how can you write an email subject line that grabs your subscribers’ […]