Building a Better Landing Page

A good landing page can be the difference between wild success and crushing failure. No exaggeration intended – they’re that important. In this post, we’re going to build the perfect landing page for a monthly newsletter, as well as talk about why you need a landing page in the first place. Let’s get started!

Building an Audience with High-Quality Content

Having a loyal audience is the holy grail of the email marketing world. More valuable than clicks, page views or Facebook followers, the size and quality of your audience will ultimately determine your success. In this post, we’ll walk through the process of creating and building an audience for your website and email newsletter.

Get Subscribers Offline

How about offline strategies to get subscribers on your list? Apparently, nearly half of marketers are already doing so, according to Marketing Sherpa, a research firm. The benefit is that these off-the-screen techniques are free, and they don’t require any technical knowledge either. They simply require a few human skills. It all comes down to this: […]

Make Your Subscription Forms Clearly Visible

Your subscription forms should stand out. While the majority of your visitors won’t subscribe, they must at least see it. In this post, I’ll cover some tips and tricks to increase the number of subscribers. This should be a priority for anyone with an active newsletter. Remember that those who subscribe, more often than not, […]