The Ultimate Guide to Newsletter Landing Pages

What are newsletter landing pages? A landing page is a web page where all of the content is created with the goal of getting visitors to take a specific action, such as making a specific purchase. In the case of newsletter landing pages, also sometimes referred to as squeeze pages, the goal is to get […]

9 Ways to Make Your Newsletter Signup Form Work Harder

Your newsletter signup form is perhaps the most important part of your lead generation strategy, but is it truly serving you? In this guide, I’ll explore nine ways to make your newsletter signup form work harder and drive more conversions. We’ll discuss: Where to place your newsletter signup form Types of signup forms + how […]

Why Express Consent is Essential to Email Marketing + How to Get it

Express consent isn’t just what makes your email list the most valuable members of your audience; it’s essential to building a list at all. In this guide, I’ll share: What express consent is Why express consent is so important in email marketing What counts as proof of consent How to ensure consent  How to retain […]

How to Create an Automated Welcome Sequence

Building an immediate relationship with your subscribers is essential. You need to establish the value of your newsletter, and your business as a whole, to ensure that people keep opening your emails. One of the best ways to do this is by learning how to create an automated welcome sequence. In this guide, I will […]

The Ultimate Guide to Opt-In Bonuses

If you’ve read a few articles about email marketing, you’ve probably encountered the idea of creating an opt-in bonus. But what is an opt-in bonus? How can you create one suitable for your audience? Are opt-in bonuses even effective? In this guide, I’ll explore: What an opt-in bonus/lead magnet is Types of opt-in bonuses How […]

The Ultimate Guide to List Building and Maintenance

Successful email marketing requires more than elegant templates and well-written copy. In fact, those things are wasted if nobody knows about your list. This makes it essential to put at least as much energy into building (and maintaining) your list as you do into creating content for it. In this guide, I will explore the […]