When your WordPress website reaches 1,000+ subscribers, it’s time to start thinking about creating a second email newsletter if: Your site covers more than one topic; or Your website has a lot of new content. The idea here is that you want to keep your subscribers engaged. When your subscribers are able to choose the […]
Your newsletter signup form should be more than an afterthought. But that’s how many businesses and groups treat it — a little button in a lost corner of your website. That’s too bad, because with a little elbow grease, you can transform your subscriber form into a real asset, growing your email lists and increasing […]
Looking for ways to build your email list? When you spend so much time writing and crafting your email newsletters, it almost feels like it’s all for nothing when only a small handful of people read them. After all, you want to make your time count (and get your emails to as many people as […]
The secret to getting ahead is getting started. –Mark Twain Mark Twain didn’t know about email list-building during his lifetime, but if he had, this statement would have been extremely relevant. So relevant, in fact, that we can still apply it to a website pre-launch strategy. In this post, we’ll look at how you can […]
Pop-up subscription forms are everywhere. In 2018, it’s hard to visit a website that doesn’t have a jumping, flying, flashing pop-up subscription form. The question is – is this a good trend? And should you add a pop-up to your own website? Opinions are divided. Most readers detest pop-ups, so much so that they create […]
The ubiquitous pop-up box. Are they an essential email marketing tool? Or a necessary evil? What’s the best way to use them?