How to Segment Your WordPress Subscribers With a Second Email List

When your WordPress website reaches 1,000+ subscribers, it’s time to start thinking about creating a second email newsletter if: Your site covers more than one topic; or Your website has a lot of new content. The idea here is that you want to keep your subscribers engaged. When your subscribers are able to choose the […]

8 Ways to Make Your Newsletter Signup Form Work Harder

Your newsletter signup form should be more than an afterthought. But that’s how many businesses and groups treat it — a little button in a lost corner of your website. That’s too bad, because with a little elbow grease, you can transform your subscriber form into a real asset, growing your email lists and increasing […]

20 Simple Ways to Get More Subscribers and Build Your Email List

Looking for ways to build your email list? When you spend so much time writing and crafting your email newsletters, it almost feels like it’s all for nothing when only a small handful of people read them. After all, you want to make your time count (and get your emails to as many people as […]

Did GDPR Just Kill Abandoned Cart Emails?

Abandoned carts have long been a prime remarketing opportunity. Users who abandon their online shopping carts before completing their transactions do so for a wide variety of reasons, some of which you have absolutely no control over. But reaching out to those users who simply forgot or got distracted has become a time-tested means of […]

Start Capturing Emails Before Launching Your Website

The secret to getting ahead is getting started. –Mark Twain Mark Twain didn’t know about email list-building during his lifetime, but if he had, this statement would have been extremely relevant. So relevant, in fact, that we can still apply it to a website pre-launch strategy. In this post, we’ll look at how you can […]

You Shouldn’t Use Pop-ups. Here’s Why.

Pop-up subscription forms are everywhere. In 2018, it’s hard to visit a website that doesn’t have a jumping, flying, flashing pop-up subscription form. The question is – is this a good trend? And should you add a pop-up to your own website? Opinions are divided. Most readers detest pop-ups, so much so that they create […]