Pop-up subscription forms are everywhere. In 2018, it’s hard to visit a website that doesn’t have a jumping, flying, flashing pop-up subscription form. The question is – is this a good trend? And should you add a pop-up to your own website? Opinions are divided. Most readers detest pop-ups, so much so that they create […]
The ubiquitous pop-up box. Are they an essential email marketing tool? Or a necessary evil? What’s the best way to use them?
Man on A good landing page can be the difference between wild success and crushing failure. No exaggeration intended – they’re that important. In this post, we’re going to build the perfect landing page for a monthly newsletter, as well as talk about why you need a landing page in the first place. Let’s get […]
Having a loyal audience is the holy grail of the email marketing world. More valuable than clicks, page views or Facebook followers, the size and quality of your audience will ultimately determine your success. In this post, we’ll walk through the process of creating and building an audience for your website and email newsletter.
Important update! Google announced that it would penalize pages with obstructive pop ups starting in August 2016, specifically for mobile users. We strongly recommend to use the inline or below post types of form offered in Bloom. There are so many plugins out there to help manage your subscribers, ranging from tools that help you […]
If you have a shop or you’re attending a trade show, then you’ll probably want to consider how you can subscribe people to your newsletter “offline”, without sending them to your website (you’ll still need an internet connection).