MailPoet, our newsletter plugin, offers a simple and free WordPress autoresponder solution. Here’s a quick video of how it works:
I set out to write a full comparison of autoresponder plugins. I searched, I tried, and I got discouraged.
Instead, this post will cover our own solution for this email marketing must. No more, no less.
If you have less than 1,000 subscribers, it won’t cost you a dime to set up. Ready?
What is a typical WordPress autoresponder?
It’s an email that is sent automatically to someone after he does something. In MailPoet, there are 2 such events:
- When someone subscribes to a mailing list.
- When someone subscribes to your site as a WordPress user.
Here is a welcome email example from the BBC:
Another example, you can send 3 emails with instructions and create an online course. Each are sent a week apart, after someone subscribes. This often called a “drip campaign” in marketing terminology.
Why are autoresponders useful?
Because they create engagement with your subscribers immediately from the beginning. In fact, we often see autoresponders, like Welcome Emails (read our full guide), get 50% or more open rates.
Also, the fact that these are automated makes your life a whole lot easier.
When are autoresponders annoying?
- When you send too many of them in short period of time.
- When your content isn’t interesting, or old.
- When the emails are not personalized.
What are typical mistakes in autoresponders?
Since they’re automated, website admins forget about them! The content will get old or irrelevant.
Put yourself a reminder in your calendar to check every so often the contents of your autoresponders.
Can the activation email be an autoresponder?
We suggest to our users wait for their subscribers to double opt-in first before sending them an autoresponder.
But yes, you can use the signup confirmation email that a new subscriber gets to confirm his subscription as an autoresponder. You might want to include a download link, for example.
Indeed, MailPoet sends an activation email after someone subscribes so he can confirm his email address. But beware of this technique because:
- If you have an important link, your subscriber might forget to confirm his subscription in the first place
- MailPoet’s activation email can’t be redesigned (it looks like a simple text email) and offers no stats.
Where is the WordPress autoresponder in MailPoet?
In your WordPress admin, simply go to MailPoet > Emails > Add new. In this step, you’ll find the autoresponder under Welcome Emails:
Is a free WordPress plugin really right for this?
Of course! MailPoet is a fully fledged and yet essentially free email plugin.
Will MailPoet improve its simple autoresponder?
Yes, we will. We would eventually like to group autoresponders in a sequence so they’re grouped together. Easier to manage!
We’ve also added a series of autoresponders designed specifically for WooCommerce. Take a look at our WooCommerce features to find out more.
Give us your feedback in the comments below and we’ll be happy to read them.
When will you allow us to group the autoresponders in a series?
I want to create a series of 40 lessons for our community, but don’t want my lists to become cluttered.
I’d like to know when you think this will happen, too. It’s confusing, because you use the term “drip campaign” and say that Wysija can already do it, but then refer to autoresponders ins a series, which you can’t. To me, they’re the same thing. I guess to do it as things stand, you’d set up X number of individual messages all timed individually? At least it’s possible, but it sure is cumbersome. I hope this feature is at the top of your development list.
We agree that this could be improved.
Right now, it’s not in our priority list, since we’re tackling other big projects.
Rest assured, we will eventually improve it and make it more powerful, and easier at the same time.
It is a pretty slick Newsletter plugin (which I will probbaly start using very soon :-) this looks great..
Does this plugin have an annual autoresponder or could it be modified to have such? I would like to manually enter my patient’s email addresses and send them a birthday email campaign once per year.
I would love to also do the same and send them a simple text message to their phone, does it have that option?
Rob, we don’t have that yet. It’s been requested previously, and we’ll probably get to it, although not any time soon.
As for text messages, we don’t yet hook up with an SMS service neither.
Hope this helps!
Hi I’m curious to know if Wysija can handle a series of 30 autoresponders, where 1 email goes out a day for 30 days. Please let me know. Thanks!
Ayisha, my understanding is that Wysija will sort of do this for you. If I have it right, you can create your 30 messages, but you can’t group them into a series where there’s the first, second, third. My guess (I haven’t played with this yet, but plan to for a shorter series) is that you’d have to set each one to go out a certain number of days after signup. It’d be a real pain, but it would work.
Thanks, I sure hope so.
Ayisha, thanks for your patience!
Indeed, you can do this with Wysija.
In the future, we’ll group these, so if you create 2 groups of thirty autoresponders, it will be much easier to visualize them in our admin.
Oh thank you so much. I love wysija by the way.
Can this plugin create an opt-in code for instabuilsder (is it possible to integret it with instabuilder)
Not sure if you can. We do have an iframe or shortcode version of the forms that similar plugins use.
We’re always happy when others integrate with us.
More on that here for the authors:
I was curious about custom date based triggers for birthdays. Is this possible with mailpoet?
Nope, we don’t have that functionality yet!
2 quick clarifications please:
Is it possible to implement what Aweber calls ‘Global Text Snippets’ where I embed a tag in all the autoresponder emails. This will help me include a marketing message globally in all the emails w/o individually attending to each of them.
Can’t I send newsletters independent of autoresponders?
And a small request Kim. What plugin do you use for this comment box of yours?
Thanks in advance.
bingo,,, after a long research to find how to setup autoresponder,
finally I found this great tutorial…
thanks for your great plugin
Keep hard work guys :)
Will you have a Sales Force plug in?
We don’t immediately plan one.
What do you have in minds? Contact sync?
I’m having problems with emails being bounced back, both sent via WordPress and through Outlook.
I have signed up for Elastic Email, but can’t work out how to use it with your plug-in. Do you have a tutorial page for this?
How can I get rid of the problem outside of MailPoet? I am using BlueHost as my domain host – could the problem be with them and how do I solve it?
I am an absolute newbie learning as I go along.
Hello Sarah newbie!
We’ll be happy to help. Simply contact us here:
A little patience required, as we’re having a lot of support related to the latest update to 2.6.
Do you guy plan on adding date based autoresponders? Like for Birthdays?
This was asked all the way back in 2013 and the response is “not yet”. Does that mean you guys plan on adding it? Is it being worked on? Do you have any info on this?
Hey Shae, we don’t have this feature and we don’t plan on having it soon. It would be great though, we agree.
Why not then? We’re currently working hard on implementing other features for e-commerce that have taken priority.
Hey Jayne, couldn’t agree more. We’re adding it to our editorial guidelines.
Can i upload my list of subscribers ?
Sorry ! Comments are closed.