How to Ask for Customer Feedback by Email: A Beginner’s Guide

Customer reviews tell visitors that they can trust your brand. They can also help you understand what to emphasize in your marketing or even how to improve your products and services. This makes it essential to learn how to ask for customer feedback by email. In this guide, I’ll explore the ins and outs of […]

Mobile Ecommerce Email Marketing: 10 Tips for Increasing Conversions

As a modern business owner, you know it’s essential to have an online presence and a strong email list. But have you ever considered what your email marketing campaigns look like on mobile devices? If the answer is no, you’re missing out on a huge opportunity. This guide will help you understand mobile ecommerce email […]

6 Tips for Using Emojis in Subject Lines for Email Marketing (+ Data)

Considering using emojis in subject lines? Beyond being a fun way to add some flair to your emails, there’s also some data that suggests using emojis can help you boost your email open rates. Of course, if you want to make that happen, you need to make sure you’re using them right! To help, we’re […]

3 Simple Ways to Use Personalization in Emails to Improve Engagement

Learning how to use personalization in email marketing requires more than figuring out where to put customers’ names in emails.  In fact, using a customer’s name is the most basic form of personalization around. You can use personalization to offer specialized discounts, refer customers to products or services similar to what they’ve already purchased from […]

How to Clean Your Email List with Clearout

If you want to maintain good engagement rates on your email list, you need to clean your list regularly. This might sound like a tedious task, but it’s a fundamental part of maintaining a healthy email list and being a good email sender. Luckily, there are a number of tools out there that can help […]