Last month was Software Freedom Day. Events have taken place around the globe. It’s a pretty low key affair compared to all the scheduled WordCamps. Nonetheless, it’s our time to reflect on free software. WordPress is perhaps the most tangible example in the last decade of free software for the masses. Our favorite content management system (CMS) is the culmination […]
Writing a really great email subject line can often be tricky, especially when you’ve left it until the last minute to decide it before sending out your newsletter. There are a number of factors to consider, and I’ll be covering a couple of the key ones in this post. Ultimately, your goal for a great […]
We believe in an open, safe web. Open means a web without secrets, where communities rule, where nothing is kept hidden, where security vulnerabilities are discovered, fixed and discussed without any fear. Heck, we even believe “Hackers are the internet’s immune system“. Safe means a web where good hackers discovering vulnerabilities can safely get in […]
How about offline strategies to get subscribers on your list? Apparently, nearly half of marketers are already doing so, according to Marketing Sherpa, a research firm. The benefit is that these off-the-screen techniques are free, and they don’t require any technical knowledge either. They simply require a few human skills. It all comes down to this: […]
There was a time I encouraged everyone in my surroundings to learn Photoshop. Dreary idea. Nowadays, I tell people to use PicMonkey, an online photo editor which is both fun and easy. Most of its core features are free too. Let me run you through 8 photo editing steps that I usually do to all my photos. […]
Below is thorough case study of how a small business can utilize newsletters to draw customers back into the store. WordPress freelancers and consultants take note. A newsletter strategy should be in all your packages. For example:Grow your audience, grow your businessCapture subscribers at the right time on your website and send them beautiful emails from […]
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