There are dozens of think pieces about how old school marketing techniques don’t work on Gen Z. Some publications have gone as far as declaring that “email is dead”. These takes are exaggerated and alarmist, but there are absolutely differences between email marketing for Gen Z vs previous generations. In this guide, I will explore: […]
Author: Ján Mikláš
Sending WordPress Emails: Everything You Need to Know
Are you struggling with how WordPress sends email? Maybe your site’s basic transactional emails for notifications aren’t sending, or maybe you want a way to make WordPress send email for marketing uses or newsletters? By default, WordPress sends emails using the wp_mail function, which is based on PHP mail. While this method kind of works […]
How to Use Email Analytics to Improve Your Campaigns: The Ultimate Guide
One of the most common mistakes business owners make is continually producing content with no regard for their analytics. This is a huge mistake because studying your data, especially your email analytics, can help you create more effective marketing campaigns and even improve your products/services. In this guide to email analytics, I will explore: What […]
Update: 9 Best WordPress Email Plugins Compared in 2021 (Most Are Free)
Looking for the best WordPress email plugin to level up your business? The core WordPress software does a lot of things well, but email isn’t one of them. If you want to grow an email list, send emails to your subscribers, or even just make your WordPress site’s basic transactional emails more reliable, you’ll need […]
How to Create an Automated Welcome Sequence
Building an immediate relationship with your subscribers is essential. You need to establish the value of your newsletter, and your business as a whole, to ensure that people keep opening your emails. One of the best ways to do this is by learning how to create an automated welcome sequence. In this guide, I will […]
The Ultimate Guide to Opt-In Bonuses
If you’ve read a few articles about email marketing, you’ve probably encountered the idea of creating an opt-in bonus. But what is an opt-in bonus? How can you create one suitable for your audience? Are opt-in bonuses even effective? In this guide, I’ll explore: What an opt-in bonus/lead magnet is Types of opt-in bonuses How […]