Using buttons in your emails

Author’s gravatar Becs Rivett Kemm | | Tips & Help | 14

Button post intro

Having a clear call to action on your email can have a very positive effect on your click rate. It’s not just the words you use, it’s how it attracts your attention. By using buttons in our emails, we can pull out the links we really want people to click.

In this post we’ll show you how to design a button and add it your MailPoet emails.

Got some information you want people to download? Need people to read your latest blog post? Directing people to a few important links using clear wording is an obvious candidate for using a button.

Here’s a demonstration of a MailPoet email using a standard text link:

Mailpoet email with plain text link example

And here is the same content, but using a button for the voucher download instead

MailPoet button link example

Which one is clearer? The second one of course! But don’t just take our word for it, Campaign Monitor ran tests to prove that buttons worked better, and got a 28% increase in click-throughs.

So how can you add buttons to your MailPoet emails?

The simplest way is to create a button for your MailPoet newsletters is by using a graphic/photo editing app. Whilst there are loads available, I’m going to use PicMonkey to demonstrate creating a basic button design as it’s free, online and easy-to-use.

  1. Go to PicMonkey. You don’t need to log in or register.
  2. Choose “Design”, and select “Custom” for size.
  3. The button should be at least 40px high, I recommend a button width of about 200px but the wording on it will determine whether it needs to be longer or shorter. Then press Make it!.
  4. Next, to set the button colour, click on Canvas color in the crop menu.
  5. Choose your color using the slider, or type in a hexdecimal value. Don’t forget to click Apply when you’re done.
    MailPoet button change canvas colour PicMonkey
    Currently, my button looks like this:
    MailPoet button color set in PicMonkey
  6. Next we want to add our text. Choose the Text icon (An uppercase and lowercase t) and choose the font you’d like. Click the Add text button and a text box will appear. You might want to resize and reposition the box.
  7. Type your text then choose your colours and font size. It’s easiest to do this once you’ve written the wording so you can see how it lays out.
    Mailpoet button add text Picmonkey
  8. If you’re happy with your new button, click Save. A PNG is the most suitable format for this type of image (JPG is better for photos), so change that, then press Save to my computer.
    MailPoet button - export button from PicMonkey
  9. Now you’ve got your new shiny button, you can add it to your campaign!

Adding a button to MailPoet

  1. In the newsletter editor, click on the images tab on the right and select Add images.
  2. Select your button to add it.
  3. Drag it into your campaign where you want it to be, or add a new Titles and text content section first, then drag it into that.
  4. Want to left align your button, or right align it? You can choose that by hovering over the button.
    MailPoet add button to email
  5. Don’t forget to add a link to your button, click on the link icon by hovering over the button as you would for setting alignment.

A word of warning

Buttons are great, but don’t overdo them! Not every link is as important as the next. Consider carefully which ones you want to buttonize. An email with too many buttons is worse than none at all! Remember: Buttons help create focus, not distraction.


    Author’s gravatar

    is it possible to publish full posts with all the pictures? Mine only shows the first image of each post.

    Author’s gravatar

    RG, MailPoet only shows the first image.

    Why? Showing multiple images within one text block is very complex, and unreliable on most email clients.

    We suggest you only show the excerpt of your post, and thus drive trafic to your site. This also keeps your emails shorter, which is better.

    For any other questions, feel free to get in touch via our contact page.

    Author’s gravatar

    I’m a bit confused as to why you don’t just insert the post content html? Then we could control the display of the post ourselves.

    Author’s gravatar

    RG, the way WordPress displays images for browsers in posts isn’t the way email clients display images in emails.

    To complicate further, the methods to display images in each email client differs.

    For example, Outlook uses a rendering engine of Word to display HTML emails, instead of Internet Explorer.

    For this reason, CSS instructions like “display:right” are ignored.

    For this reason, we only stick to one image per post.

    Author’s gravatar

    For a future MailPoet update… can we have the option of adding a button to replace the Read More text when we use Automatic Latest Content? That would be awesome!

    Author’s gravatar

    Thanks Patty for your suggestion, as always.

    Author’s gravatar


    Author’s gravatar


    Thank you for the tip. That’s a very good idea.

    Nevertheless I can’t put the image button in a text field. When I drag the image, MailPoet always puts it outside the texte box.

    So I divide the text box by two parts and I put the image box between ? That’s not very practical…

    Plus, when I receive the email the image button appears on top of the email…

    Author’s gravatar

    Hi there, thanks for your feedback! You can drag it into existing boxes above or below existing text, but you wouldn’t be able to put in in the middle of the box. So if you wanted text above AND below the button, you could split it into two boxes and add the button at the top of the second box.

    I’m not sure about the image appearing at the top of the email – perhaps send it over the support team:

    Author’s gravatar

    Dommage que votre info-lettre ne soit pas en français aussi

    Author’s gravatar

    Désolé mais il ya plus de personnes qui utilisent MailPoet qui parlent anglais que français

    Author’s gravatar

    En fait, on a des usagers dans plus de 20 langues! Notre équipe est trop petite pour accommoder tout le monde, malheureusement.

    Author’s gravatar

    So how do I use the buttons that come with the standard template from Mail Poet?
    For example, I choose “Kaboodle”, and I’m trying to send out some test emails. I want to use the nice buttons that come with the template, but there is no where on the downloaded template to choose the button.
    Can you please help with this?

    Author’s gravatar

    Made a button and will use it in my next newsletter! Thanks for this excellent tip.

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