A New Year, a New MailPoet, and a New Focus

MailPoet 3
Author’s gravatar Kim | | MailPoet News | 16

It took us nearly 2 years to release the new MailPoet. That’s a long time! During the first rewrite of the plugin, we realized that we were headed in the wrong direction and made the tough decision to start over from scratch. We call it “the lost year”. In the end, the second rewrite proved to be a smart move. But, enough developer-speak.

Now that the plugin is released and fully-stable, what conclusions can we share with our users? A few hiccups notwithstanding, the launch and reception of new MailPoet have been excellent. Most importantly, it is a solid foundation to build upon in the coming year.

Sicily Meetup

The Good

Since September, 40,000 websites have installed the new MailPoet plugin. We are pleasantly surprised by its success.

Our users have overwhelmingly expressed their satisfaction with the new plugin experience. But, as is normal, there has also been criticism.

The foremost advantage of the new version has been reliability. While the old MailPoet was already quite reliable, simple, and easy-to-use, the new plugin is even moreso. Plus, it works better and faster in a variety of server environments.

Our new new sending service is at the heart of our reliability. Delivering emails was the missing piece of our puzzle. Our infrastructure now sends millions of emails per month for thousands of customers and free users with a global delivery rate of 98%.

Several large senders are already relying on our sending service. It is incredibly fast for them (and it will be incredibly fast for you, too ;) You almost have to try it just to believe it.

The Bad

With the launch came criticism. In particular, there were two major complaints.

First, some free features have now become Premium. This was ultimately a business decision – we need to increase our revenues in order to sustain our company growth. Our tiny team of 9 is already extremely busy and we need to expand to deliver more features, faster.

Although we understand why some users are upset with this change, it was, in the end, the right move for our business. We are exploring the idea of adding more features to the free plugin. We all like free and we are no exception.

Second, there are a few features in the old MailPoet that aren’t in the new version. The most requested old feature is to have post images aligned to the left or right. Don’t worry – we are working on fixing this as soon as possible. We heard you loud and clear. Stay tuned.


A New Focus on WooCommerce

Many MailPoet users are also WooCommerce store owners. Naturally, they’d like to have as many tools for their business as possible. WooCommerce will be our primary focus in 2018.

We’ve already begun working on segmentation and automatic emails for WooCommerce.

The Old MailPoet

MailPoet Version 2 is still available for download or purchase and is continually supported and updated for security.

When we decide to sunset the plugin, we’ll let you know several months ahead to allow you to switch.

A Final Word

Our team has spent countless hours, days, months, and years into making this plugin as simple and efficient as possible. I raise my glass to my colleagues, past and present and thank them for their effort.

Making a reliable email solution for WordPress is not an easy challenge. Take our word for it!


    Author’s gravatar


    I am still using the “old” premium Version. In the new Version I am missing the statstics for the Newsletter-sign-up.
    Cheers from Germany

    Author’s gravatar

    Hi! I’m a woocommerce user who recently upgraded to Mailpoet 3 from 2. Free user at present, but hoping to contribute when I’m able.

    When I upgraded, I was disappointed to see that none of my newsletters had been migrated over, so now I’m having to recreate them.

    With Mailpoet 2, I was easily able to schedule newsletters about new products for whenever new content was posted, through simply selecting “When new content is posted” from a dropdown menu on the newsletter finalization page.

    The new Mailpoet 3 interface is slick, but I don’t see any option to schedule “when new content is posted”. The only way to schedule is for a specific date/time. It’s annoying to remember to send this out every time there is new content, so I’d love to have it automated again.

    Is this one of the Mailpoet 2 features that’s gone the way of the dodo…?

    Author’s gravatar

    Hey Courtney, thanks for the feedback. Hopefully recreating the newsletters wasn’t that long!

    For the latest post notifications, here’s a video guide: http://beta.docs.mailpoet.com/article/210-video-guide-to-post-notifications

    Author’s gravatar

    Hi Kim,

    Are there any plans to migrate newsletters from 2 to 3? I just don’t see updating to 3 until/unless that happens.

    Author’s gravatar

    Laura, we don’t plan on migrating newsletters. Why? Because the new templates are completely different in the new version. Might as well start from scratch.

    Note that both plugins can live side by side!

    Author’s gravatar

    Love the work your team has done and the results are inspiring. That said, renewed and updated support for Multisite installations is key and the message that it is not fully supported is not what I would expect to see in a finished product. Also, there should be an option to purchase and enable Multisite without having to work around the licensing for each site like it was in 2.0. Same for the segmentations tab… If it isn’t ready. Super excited about it, but if it isn’t ready, it should not be in a finished product. Also, while I’m impressed by what your team has accomplished on the sending front, the plugin works great with services like SES & SendGrid if configured properly and it should be a little less cumbersome to select this option. You guys are doing a great job and I wouldn’t share if I didn’t care;-)

    Author’s gravatar

    Hey Donavon, thanks for taking the time.

    Multisite is about 5% of our users. We didn’t want to have the other 95% wait for us to have “totally complete” product. Moreover, version 2 is still around for a little while longer, so there’s no hurry per say.

    When we do get around to MS one day, we’ll make sure that the configuration is just as easy, if not easier, than in MailPoet 2. :)

    Author’s gravatar

    You mention a “global delivery rate of 98%”. Does it mean that 98% of emails sent with mailpoet get delivered or that mean that 98% don’t end in the spam folder?

    Author’s gravatar

    Good question Benjamin.

    98% of our emails get delivered. 2% never arrive because inboxes don’t exist or they are unavailable for various reasons. An email that falls into the spam is considered delivered.

    The number of emails that fall into the spam really depends on the contents of the user, the quality of his list, his past reputation, etc. We monitor complaints on our side, but we don’t share the spam rate complaint with a user unless he’s abusing our service perhaps.

    If your list is clean (and we surely hope so!), you’ll reach the inbox with us. If you’re unsure about the quality of your list, we’ll recommend third party list cleaning services.

    If you’re in doubt, simply sign up to a free plan and send to up to 2,000 subscribers. You’ll see your open and click rates pretty quickly. :)

    Author’s gravatar

    Thank you for post.

    Author’s gravatar

    I am still using the “old” premium Version.

    Author’s gravatar

    Tevya, good to hear from you. Good question too.

    We’ve been discreet about it so far simply because a short sighted roadmap is usually the most predictable.

    This is what we’ll be working on shortly:

    1. The features of the add-on will be added to our core
    2. We’ll create a new default WooCommerce Customers list
    3. Segmentation on purchase history
    4. Automatic emails like dropped shopping cart, etc.

    Are you looking for anAnything in particular?

    Author’s gravatar

    Just learning MailPoet 3 with the intention of promoting my new blog to large group of past customers and clients in my real estate land business.

    For almost two decades, I sent out 8 page newsletters under the name Added Value. I’d get unsolicited change of addresses from folks regularly who wanted to Keep getting the info. After retiring the newsletter over a year ago, I still get e-mails and calls asking about it.

    I need to set up a header that looks like the old dead tree newsletter header (logo on left, Added Value in Times Roman in center and small TM subscribed to the right of the last E. I see where you used to have a table layout feature that accommodated this, but can’t find it in 3.

    Is that feature lost, or coming soon, or what?

Comments are closed.