Looking for the best WordPress email plugin to level up your business?
There are loads of excellent options available, whether you’re a freelancer, run a small business or non-profit, or need to satisfy the intensive email marketing needs of a large company.
In this post, I’m going to help you determine the best WordPress email plugin for your needs based on the features you require, your experience and budget, and the desired level of WordPress email automation.
Whether you need to get started building your email or contact list, need a plugin for creating and sending email newsletters and campaigns, or want a tool that offers built-in analytics and email automation, there’s a solution in the list below that can help you do it.
Table of contents:
- Why email marketing?
- What to look for in a WordPress email marketing plugin
- 10 best email marketing plugins for WordPress
- Choosing the right WordPress email marketing plugin for your needs
But first, let’s recap what email marketing is before diving into the top plugins for WordPress and WooCommerce.
Why email marketing?
Despite the rise of social media and spam, email remains the most effective way to build relationships with customers and nurture leads.
There are many reasons why you should make email marketing a top priority for your WordPress site (and even sell your email marketing services), but here are seven you can’t ignore:
1. Email is personal
People are bombarded with email marketing messages every day, but that doesn’t stop us from checking our email. In fact, 99% of consumers check their email every day up to 20 times per day.
With the right WordPress email marketing plugin, you can personalize your messages and content based on the subscribers’ preferences and buying patterns. This is especially the case with email segmentation, which makes it easy to deliver relevant product recommendations.
2. Email delivers your message
With email, you’re more likely to get your message in front of your audience. About 80% of commercial emails worldwide reach their intended targets’ inboxes while the average organic reach of Facebook Pages has been steadily dropping with every newsfeed algorithm. A We Are Social report found that the average organic reach is only 6.4% of its Page Likes.
3. Email drives conversions
Your email subscribers have joined your list because they want to hear from you — and this isn’t typically the case with social media or organic search.
Consider this: The average open rate for email is 37%, according to a recent Hubspot analysis of 25 million emails across 28 industries. Compare that with the average organic reach for a Facebook post, which — again — is just 6.4% of a Page’s likes.
4. Email has a high ROI
For every dollar that businesses invest in email marketing, they receive $42 in return, according to Litmus research. That’s up from $38:1 in 2018.
Email has the highest ROI of all marketing channels and by most measures, it’s roughly twice that of other digital channels.
5. Email helps you reach more mobile users
While not everyone shops from their smartphone, most certainly check their email on their phone. Email Monday research shows mobile emails account for 24%-77% of email opens.
In fact, reading and sending emails is one of the most popular activities for smartphone users, according to Lyfe Marketing, beating out web browsing, the Facebook app, and even apps for maps or directions.
6. Email is free and will be around a long time
Email is a decentralized, open platform on top of which new innovations can be built. So in that sense, email represents a different model from the closed ecosystems and social platforms that are proliferating across the web.
Since Ray Tomlinson sent the first email back in the 1970s, email has been synonymous with the web. While other forms of online communication have come and gone (remember Myspace?) email continues to be the dependable workhorse that everyone relies on and no one owns.
What to look for in a WordPress email marketing plugin
Through talking to MailPoet customers, we’ve found there are six criteria that users generally consider when choosing a WordPress email plugin:
1. Is it a popular solution?
The popularity of an email newsletter plugin will tell you a few things: that people are using it, that people trust it, and it’s reliable. The WordPress.org plugin repository is one of the best places to start because it will also tell you its rating, let you read reviews, and display the number of active installations.
2. Is it easy to set up?
With freemium plugins, you can try before you buy. Ideally, plugins should be intuitive enough to use without having to read instructions. If you do get stuck, there should be a getting started wizard and/or documentation. If you find configuring a plugin is confusing or you’re spending too much time trying to understand the documentation, it’s time to investigate other options.
3. Is it easy to use?
A great WordPress email plugin should make it really easy for you to create and send campaigns and analyze your results. There are several key features I recommend you look for when choosing one:
- Intuitive interface and drag and drop email builder
- A collection of well-designed, responsive email templates you can customize.
- Tools for adding signup forms to your WordPress website so you can capture new subscribers.
- Tools for managing your lists and subscriber information.
- WordPress email automation features for welcome campaigns and other autoresponders.
- Analytics so you can track the effectiveness of your email campaigns.
- Segmentation tools.
- GDPR compliance.
4. Does it come with support?
Plugins should always come with a detailed knowledge base or documentation. Also, look out for what methods of customer support are available, including tickets, email, and live chat.
Keep in mind that the free versions of plugins in the WordPress repository may not provide support, or offer limited support. For fast support, you’ll typically need to upgrade to a premium account.
5. Does it provide reliable deliverability?
Deliverability basically means the ability to deliver emails to subscribers’ inboxes. The MailPoet team, for example, monitors each and every one of the 30+ million emails that pass through the company’s servers each month. That’s how MailPoet is able to maintain its 98.5% deliverability rate, matching and often exceeding industry standards.
Email deliverability is complex and involves a whole lot of email deliverability management that goes on in the background. For more on deliverability, check out How to Fix WordPress Not Sending Email Issues and Email Deliverability Manager: What’s This Lesser-Known Yet Crucial Job Role?
6. How much does it cost?
If you choose to go with the premium version of a plugin, look for solutions that offer a free trial or free plan so you can decide if it’s the right solution for you. You’ll also find lots of reviews online for the most popular free and premium plugins.
Bonus criterion: Does it offer email automation?
WordPress email automation is increasing in popularity. From the welcome email you get when you subscribe to a list, to abandoned cart reminders, birthday coupons, and re-engagement messages, businesses and online stores alike are making the most of what email marketing automation and autoresponders have to offer time-poor business owners.
The beauty of WordPress email automation is that you set up your email once and each time someone meets the trigger you set, the email sends without you having to do any extra work. There are lots of triggers you can use to automate your WordPress emails:
- When someone joins a list (welcome email)
- When you publish new posts on your WordPress blog (latest post notification)
- When a customer completes a purchase (follow-up email)
- A date, such as a birthday (birthday email)
- An anniversary of a date (anniversary email)
- Site or blog updates (bulk email notifications)
- When someone abandons a cart (abandoned cart email)
10 excellent email marketing plugins for WordPress
Looking for the best WordPress email marketing plugins? Here are the top 10 with a summary of each to help you make the right choice for your specific needs.
More than 300,000 websites trust MailPoet to send their marketing emails, newsletters, and autoresponders. You can use MailPoet from the comfort of your WordPress dashboard to create, schedule, and send emails.
- Intuitive drag-and-drop email designer and templates.
- Send email newsletters.
- Create and send email campaigns.
- WordPress email automation — welcome emails, abandoned cart emails, latest post notifications.
- Connect your WooCommerce store and send ecommerce emails.
- Keep track of open rates, clicks, unsubscribes, and segment data with detailed analytics.
- Send emails that get delivered on time, every time via MailPoet’s reliable and secure email servers.
MailPoet is free for up to 1,000 subscribers, with premium plans starting at 12€/month.
Freelancers, non-profits, small businesses, large companies, ecommerce store owners. With the freemium version of this full-featured WordPress email plugin, you can make the most of advanced features if your list is less than 1,000 subscribers — perfect for those starting out with email.
For large companies, MailPoet will scale as your business grows so you never have to worry about outgrowing it. The easy-to-use interface is intuitive for anyone in your team to use and integrates nicely with WooCommerce. If you like stats, you’ll enjoy the advanced analytics.
Mailster is a solution that can turn your WordPress dashboard and site into a fully-functioning newsletter sending and automation tool. It offers an alternative to platforms like Mailchimp and ConvertKit. Rather than constantly switching tabs and copying across media content (and paying a monthly fee), you can do everything from your WordPress dashboard.
Key features include:
- Intuitive drag-and-drop email builder.
- Send email newsletters.
- Customizable email templates.
- WordPress email automation — welcome emails, latest post notifications, birthday emails, and follow-ups.
- List segmentation.
- Integrates with WooCommerce and Ninja Popups.
- Keep track of open rates, clicks, and segment data with detailed analytics.
Purchase for a one-time fee of $59 including future updates and six months support.
Freelancers, non-profits, small businesses. Mailster is a versatile and easy-to-use plugin for sending newsletters and autoresponders. The real-time campaign analytics provide in-depth statistics for informing and improving future email marketing campaigns.
SendinBlue’s official plugin for WordPress is a powerful all-in-one email marketing plugin. Unlike other free WordPress email plugins that send via your web host or have to be set up in tandem with an SMTP service, SendinBlue takes care of all that for you. The wp_mail() function automatically uses SendinBlue’s SMTP to send transactional emails for better deliverability and tracking
- Intuitive drag-and-drop email builder.
- Create custom subscription forms and easily integrate them into your posts, pages or sidebars.
- Manage lists and use advanced segmentation to improve your campaign performance.
- Real-time analytics providing advanced insights into deliverability and performance, including opens, clicks, bounce reports, etc.
To use this plugin, you’ll need to sign up for a SendInBlue account and you’ll be limited to sending 300 emails per day. To remove sending limits, you’ll need to upgrade to a paid plan, starting at $25/month.
Freelancers, non-profits, small businesses, large companies, ecommerce. SendInBlue is a great option for anyone looking for a solution that can scale. It’s easy to set up and gives you all the tools you need to grow your list, send effective campaigns, and track and measure results. For WooCommerce stores, there’s a WooCommerce – SendinBlue Add-on.
In order to send emails you need to collect them, and one of the best tools around for capturing emails is OptinMonster. OptinMonster is more than just a popup plugin. It helps you grow your email list and get more subscribers with high-converting popups and optin forms.
- User-friendly drag and drop builder and templates.
- Create lightbox and fullscreen popups, floating bars, slide-ins, mobile, and in-line campaigns.
- Integration with popular email marketing services, including Mailchimp, Aweber, GetResponse, Hubspot, and MailPoet.
- Smart exit intent technology.
- Advanced page-level targeting and behavior personalization.
- Easy to use A/B testing.
- Detailed analytics.
Pricing starts at $9/month for the basic plan. The plugin is available to download from the WordPress plugin repository, but you’ll need an account with a paid plan before you can use it.
Freelancers, non-profits, small businesses, large companies, ecommerce. There’s a reason why OptinMonster is so popular: it just works. This plugin has been around for many years and offers a huge range of features for small websites through to large ones. If you’re looking to capture more emails and nurture leads, OptinMonster is well-worth installing.
With more than 80,000 active installations, Hustle is an email opt-in plugin that has quickly taken over the WordPress plugin repository. It’s easy to understand why — it’s simple to get started creating an eye-catching pop-up, opt-in, and/or slide-in for your site, and then track and measure your results as visitors start filling out your form.
- Create opt-ins, pop-ups, and slide-ins.
- Target visitors with a range of behaviors and conditions, including time on-page, on-click, scroll, location, position, page, post, login, category, tag, referral link, and device type.
- Target visitors with smart exit intent.
- Integrates with popular email service providers, including AWeber, Mailchimp, ActiveCampaign, ConvertKit, SendinBlue, and SendGrid.
- Display social icons on your site and customize using floating social, widgets, and shortcodes.
- Detailed analytics, including stats on how many times opt-in forms are displayed and submitted, as well as conversion rates.
Free to download from the WordPress plugin repository and try for 30 days. To continue using the plugin, you’ll need to purchase a WPMU DEV membership for $49/month.
Freelancers, non-profits, small businesses. Hustle is a well-designed and intuitive WordPress email marketing plugin that’s ideal for list building. Using pop-ins, opt-ins, and slide-ins are proven to increase signups and turn casual visitors into loyal subscribers, leads and customers.
Sumo is a popular suite of tools for WordPress that brings together email marketing, social sharing, and analytics. Once installed, you can set up popups, welcome mats, share buttons, and add a smart bar with an email collection field or call-to-action to your site.
- Create pop-ups, welcome mats, smart bars, and other opt-in forms.
- Automate welcome emails.
- Integrates with WooCommerce.
- Integrates with popular email service providers, including AWeber, Mailchimp, ActiveCampaign, Campaign Monitor, MyEmma, and Drip.
- Display social icons on your site.
- Analytics, including stats on impressions, emails collection, and push notification subscribers.
Sumo is free with limited features and up to 10,000 emails per month and/or $500 in Sumo-driven revenue. To remove restrictions and access all features, you’ll need to upgrade for $39/month.
Freelancers, non-profits, small businesses, large companies, ecommerce. Sumo is an easy to use plugin with some great list building tools and basic email marketing functionality. If you’re looking for a list building tool, this plugin is relatively expensive compared to cheaper options in this list. Still, it’s a popular option worth checking out.
Mailchimp is a popular all-in-one marketing platform, and the third party plugin available in the WordPress plugin repository is similarly popular, with 1+ million active installations. This third-party plugin lets site owners connect their MailChimp account so signup forms can send subscriber information directly to Mailchimp.
- Create eye-catching signup forms.
- Integration with popular forms and ecommerce plugins, including WooCommerce, Gravity Forms, Ninja Forms, Easy Digital Downloads, and Contact Form 7.
- Add-on plugins available for adding popups and top bars, and combating spam.
- Analytics on the performance of your signup methods.
- Mailchimp block available in WordPress for posts and pages.
The MC4WP plugin is free but you’ll need a Mailchimp account to use it. Mailchimp’s free plan lets you have up to 2,000 subscribers. The Essentials plan starts at $9.99 and allows for up to 50,000 subscribers.
Freelancers, non-profits, small businesses, large companies, ecommerce. Mailchimp offers features and prices for all marketing needs and budgets, whether you’re just starting out or need a heavy-duty option for your company as it scales. Keep in mind this plugin doesn’t provide the same intuitive dashboard or access to features as when you log in to Mailchimp.
Newsletter is another free newsletter plugin available from WordPress.org. This option lets you send unlimited emails to an unlimited number of subscribers, all from your WordPress dashboard.
- Easy to use drag and drop email composer.
- The ability to control delivery speed, from 12 emails per hour to as many as your site can manage.
- Set up single and double opt-ins, plus privacy checkbox for EU privacy laws compliance.
- Customizable subscription widget, page, or custom form.
- Compatible with SMTP plugin, including Postman, WP Mail SMTP, and Easy WP SMTP.
- Tracking and analytics.
Newsletter is freeto use. For advanced features, including WooCommerce integration, reporting, autoresponders, and forms integration, you’ll need to sign up for Newsletter’s professional extensions, starting at $65 a year.
Freelancers, non-profits, small businesses. Newsletter is a great option for small organizations that need an email marketing tool for sending newsletters. For WordPress email automation, detailed analytics, integrations with forms plugins, and reports, you’ll either need to purchase various add-ons or look for another solution.
AutomateWoo hasn’t garnered much of a name in WordPress email marketing, which is surprising because it’s a full-featured and impressive premium option that offers some serious WooCommerce email marketing automation. Where AutomateWoo shines is sending follow-up emails based on the timing and triggers of your choosing.
- Create follow-up emails based on a variety of triggers and actions, including welcome, abandoned cart, win-back, birthday, and wishlist emails.
- Display products from your WooCommerce store in emails.
- Send personalized discounts and coupons to customers.
- Advanced analytics and statistics.
A single site subscription for AutomateWoo is $99 per year, including updates and support.
Freelancers, non-profits, small businesses, large companies, ecommerce. AutomateWoo was recently bought out by Automattic as part of its Prospress acquisition. While there haven’t been any changes to the plugin or its pricing since the move, there could still be changes on the horizon. For now, this is a great WordPress email marketing plugin, especially for marketers who love email automation and experimentation.
Jilt is marketed as email marketing built for ecommerce stores, and I have to say, that label sums up this plugin really well. Jilt integrates nicely with WooCommerce, providing tools for creating a range of different automated emails, which you can then track and improve thanks to the plugin’s analytics.
- Create and send automated emails, including welcome, abandoned carts, post-purchase follow up, win back, and replenishment emails.
- Easy to use visual email builder for both marketing and transactional emails.
- Advanced segmentation lets you send different versions of your order emails.
- Personalize your emails with dynamic content based on order and customer information.
- Advanced analytics lets you monitor everything from orders to campaign performance and revenue generation.
Jilt is free for up to 300 contacts. Pricing starts at $29/month for up to 1,000 contacts.
Freelancers, non-profits, small businesses, large companies, ecommerce. Jilt is a great option for WooCommerce store owners who want to automate their email marketing, recoup abandoned sales, and drive additional revenue.
Choosing the right WordPress email marketing plugin for your needs
Every business has different needs, so it’s important to consider what email marketing features you need, whether you plan to scale, and your budget as you explore the best options available. To help you determine what’s right for you, here are my recommendations:
- If you’re a blogger and need a simple email newsletter for your WordPress site, try Newsletter or MailPoet.
- If you need an opt-in plugin to help drive signups on your site, check out OptinMonster, Hustle, or Sumo.
- If you’re starting out with email marketing, try Mailster or MailPoet.
- If you’re on a budget and need an email marketing solution to drive revenue, check out MailPoet or MC4WP: Mailchimp for WordPress (using Mailchimp’s free plan).
- If you want WordPress email automation, try MailPoet or SendinBlue Subscribe Form And WP SMTP.
- If you want to automate email marketing for your WooCommerce site, give MailPoet, AutomateWoo, or Jilt a try.
- If you run a large business and need a WordPress email marketing plugin that scales, check out MailPoet or AutomateWoo.
(Yes, I’ve added MailPoet to every recommendation above. The fact is, it checks a lot of boxes!)
When choosing the right WordPress email marketing plugin for your site, don’t forget to refer to the recommendations earlier in this post. Ultimately, the best tool for you will be the plugin you enjoy working with the most. Don’t be afraid to experiment with different options before settling on a long-term solution.
If you have any questions about WordPress email plugins, let us know in the comments below!