The Most Useful Email Extensions for WooCommerce

WooCommerce powers 24% of all the world’s eCommerce websites, so it’s no wonder that users are always on the lookout for solutions that allow them to increase sales, especially through customized and targeted emails.

In this post, we’ll look at the extensions currently available that help WooCommerce-powered shops do more with their email communications.

WooCommerce Email Customizer

Cost: $79

Purchase WooCommerce Email Customizer

What does it do?

This extension lets you customize a standard set of WooCommerce email elements  (such as the header, fonts and colors) using the built-in WordPress Theme Customizer. This allows you to view an immediate preview of your email as you customize the settings.

When you go to the WooCommerce -> Settings -> Emails tab -> Email Options, you’ll see the final section replaced with the section below. Simply click on it to visit the visual Email Customizer page.

How to customize emails with WooCommerce Email Customizer

Here’s the WooCommerce Email Customizer sidebar, where you can easily adjust the available settings:

WooCommerce Email Customizer Sidebar

Why would you need this?

By default, WooCommerce email customization isn’t very easy to do. For example, you still have to paste in a URL for the header, rather than visually select one from media library. Yes, there are some basic options for changing the color, but you don’t get to see the final version until you save (and subsequently make public) the changes and click the “preview” link.

WooCommerce default email customization
The standard WooCommerce email settings

What if you want to edit the email designs? You will need to go into your website directory, copy the template files to your theme folder and manually edit them. So, you need to be able to code emails (which isn’t easy!).

Pros:

  • More email customization options compared to the default WooCommerce settings.
  • Ability to preview changes before they are published (so your customers won’t see them before you are ready).
  • Can use media library to upload and select header images rather than pasting a URL.
  • Additional options to change fonts and font sizes.

Cons:

  • The slider that allows me to scale the font size up and down is awesome! Not knowing what the final font size is (because values aren’t displayed), isn’t so awesome.
  • Lack of font choices; there are only two font options: serif or sans-serif.
  • The preview window isn’t a genuine representation of how the email looks after it arrives in my inbox. Also, it doesn’t look great with the header floating above the email itself.
    Woocommerce email customizer design issues
  • No ability to change layouts of the emails, and the styling applies to all of the emails. As a result, you can’t have different color schemes for different WooCommerce emails.

Verdict

2/5 It doesn’t give you many more email customization opportunities than the default WooCommerce options. However, it does make them easier to set up and use. I’m not sure that it’s worth $79.

Advanced Notifications

Cost $29

Purchase Advanced Notifications

What does it do?

Lets you send email notifications about orders (purchases or backorders) or stock (low stock, out of stock) to people. These can be related to all products, products within a specific category, or specific products. The latter needs to be set up on individual products via the Products section rather than within Notifications.

Advanced notifications in the menu bar

Once activated, you’ll find it in under the WooCommerce menu item.

You then set up the recipient’s details. Note that you can enter more than one email address per email setup.

advanced-notifications-email-details

Set up the conditions that you need the notifications to send. You can choose multiple options for notification types and what triggers them.

Advanced notifications setup window

Why would you need this?

There are certain types of people that might need to receive these notifications. For example, suppliers might need the out-of-stock and backorder notifications. Or, you might want to send order notifications to dropshippers or small courier services, in order to deliver your products.

Pros:

  • It’s useful for sites that have a lot of different suppliers to handle or stock a large variety of products, so that they don’t have to manually contact their recipients.
  • Easy to set up emails.
  • Enough configuration options available for a variety of different situations.

Cons

  • Can only have one recipient name, yet I can have multiple recipient email addresses (???)
  • Can’t set up, or send to an automatically generated list of names.
  • Limited applications for most WooCommerce users.
  • Can’t view the sent emails (only how many have been sent).

Verdict

3/5 It would be significantly better if you were able to send out-of-stock notifications to an automatically created list, rather than having to manually enter the email addresses each time.

It says in the documentation that it can be used for notifying customers of sales, but I can’t see how it could be used in this way.

Follow Up Emails

Cost: $99

Purchase Follow Up Emails

What does it do?

Allows you to create triggered emails based for a variety of situations relating to products, customers, WooCommerce customer registration, and can even send non-triggered emails to registered shoppers.

Triggers can be set for when the order status changes, items are added to a basket, and how much someone spends on a single order or total orders. The delay time can be set to anything, or it can be set for a fixed time (rather than x days/weeks/months after an event).

Advanced notifications settings and triggers setup

Additionally, Follow Up Emails has its own coupon functionality and will create coupons on the fly for use within any of your follow-up emails. This is because the standard WooCommerce coupon functionality requires a fixed expiration date, and since these emails can be sent at any time, it needs its own settings.

Setting up a coupon in Advanced Notifications

In the settings you can choose to allow users to opt-in to emails during the checkout process, which means that you can make use of the manual email functionality I mentioned above.

Once you’re all set up and emails have started going out, you are able to see how well they are performing. Data on the number of sends, opens, clicks and unsubscribes are all available in the reporting page.

Why would you need this?

Triggered emails are some of the best performing emails because of their relevancy. As such, it’s good to set them up, test a few things and check how well they perform. Since you can add Google Analytics tracking, you’ll be able to review the revenue generated.

It also means there’s no need to manually intervene, so you can just set them up and they’ll happily tick away and send automatically.

Pros:

  • Collect opt-ins through the checkout
  • Lots of variables available to personalize emails (name/address/amount spent)
  • Can use the WordPress editor to write the email body content
  • Apply coupons to emails

Cons

  • The layout and flow of email setup hasn’t been designed with the user in mind, so until you get the hang of it, it can be quite complicated
  • The “email types” labelling is a bit mysterious and it has a paragraph description to explain exactly what each email type does in the new email setup.
  • It would be good to see the actual open and click rates (%) rather than just the values.
  • The reporting doesn’t give any revenue details inside the extension.

Verdict

3/5 A handy tool once you get your head around it. It could be easier to use though!

Conversio

Cost: Free

Download Conversio plugin

What does it do?

Lets you customize your order confirmation emails with colors and fonts, as well as add some cool functionality like feedback ratings, upsells and discount coupons. With its drag and drop editor, you can create additional text and image content within the email.

Designing your Receiptful invoice

The extension itself merely allows you to add your API key. You need to register and operate the setup through the Conversio site.

One of the coolest things about Conversio is its ability to show recommended products in the email, based on what you’ve purchased. This isn’t new, but this kind of feature usually costs money. You can also set up WooCommerce coupons within Conversio, so there’s no need to go back and forth between sites.

receipful-recomendations

Since we initially tested this, two useful features have been implemented. The first is the ability to pay to remove the “Powered by Conversio” branding at the bottom of the logo. The second is the introduction of their new paid-for service, Recommendations for websites. This allows you to have targeted products online as well as in your emails.

Why would you need this?

You want to try some advanced functionality on your order confirmation emails, but you don’t have a large budget.

There is also the ability to see customer feedback ratings in Conversio (but only if you use the Feedback widgets within your email.) It’s only a happy or sad face, but it can be useful for making sure that nothing is wrong.

Having Conversio also means that you don’t need be a coder in order to make your order email look nice. Plus, the email design is much better looking that the default WooCommerce ones!

Pros:

  • Easy to use interface.
  • Quick setup.
  • Bags of functionality for free.

Cons:

  • Have to log in to an external website (it’s not within WordPress).
  • Can only modify the order confirmation email, none of the others.

Verdict

4.5/5 It’s pretty much a perfect little tool!