Writing a really good subject line can often be tricky, especially when you’ve left it until the last minute to decide it before sending out your newsletter. There are a number of factors to consider, and I’ll be covering a couple of the key ones in this post. Ultimately, your goal for a great subject […]Read Article "Writing Your Next Great Email Subject Line"
We believe in an open, safe web. Open means a web without secrets, where communities rule, where nothing is kept hidden, where security vulnerabilities are discovered, fixed and discussed without any fear. Heck, we even believe “Hackers are the internet’s immune system“. Safe means a web where good hackers discovering vulnerabilities can safely get in […]Read Article "Sucuri, the Hack, and the Lessons Learned"
Ever wondered why some of your subscribers are opting out? We suggest you find out, especially if you have over 1% of unsubscribes in your recent newsletters. Rest assured, it’s a good sign when some of your subscribers are leaving. You want to keep the engaged subscribers. It’s about quality above quantity, always. I’ll guide […]Read Article "Why Are They Unsubscribing?"
How about offline strategies to get subscribers on your list? Apparently, nearly half of marketers are already doing so, according to Marketing Sherpa, a research firm. The benefits is that these off-the-screen techniques are free, and they don’t require any technical knowledge either. They simply require a bit of human skills. It all comes down to […]Read Article "Get Subscribers Offline"
There was a time I encouraged everyone in my surroundings to learn Photoshop. Dreary idea. Nowadays, I tell people to use PicMonkey, an online photo editor which is both fun and easy. Most of its core features are free too. Let me run you through 8 photo editing steps that I usually do to all my photos. […]Read Article "Improve Your Photos, It’s Easy"
Below is thorough case study of how a small business can utilize newsletters to draw customers back into the store. WordPress freelancers and consultants take note. A newsletter strategy should be in all your packages. For example: Newsletter strategy debrief: 2 hours Setup, configuration & design: 4 hours Training: 1 hour Debrief after first campaign: 1 […]Read Article "A Wine Seller Gets His Newsletter Strategy Right"