Below is thorough case study of how a small business can utilize newsletters to draw customers back into the store. WordPress freelancers and consultants take note. A newsletter strategy should be in all your packages. For example: Newsletter strategy debrief: 2 hours Setup, configuration & design: 4 hours Training: 1 hour Debrief after first campaign: 1 […]Read Article "A Wine Seller Gets His Newsletter Strategy Right"
Your subscription forms should stand out. While the majority of your visitors won’t subscribe, they must at least see it. In this post, I’ll cover some tips and tricks to increase the number of subscribers. This should be a priority for anyone with an active newsletter. Remember that those who subscribe, more often than not, […]Read Article "Make Your Subscription Forms Clearly Visible"
Update: the new MailPoet version 3 doesn’t officially support Multisite. Our plugin has now become the easiest newsletter solution for WordPress Multisite and BuddyPress, hands down. So why are we so proud of this now? Because we answered this call for help: Can I please, please, please configure a newsletter solution on my Multisite just […]Read Article "Get All Your Multisite’s Sites To Send Newsletters in No Time"
For our latest case study, I decided to reach out to one of our first ever users, Lynn Hill. Her newsletter needs, her site’s success, and her personal profile make her a good example for our readers. When Lynn set out to start a local cake club, little did she know her initiative would […]Read Article "Baking Success with BuddyPress, and Newsletters"
Our plugin offers a simple and free WordPress autoresponder solution. Here’s a quick video of how it works: I set out to write a full comparison of autoresponder plugins. I searched, I tried, and I got discouraged. Instead, this post will cover our own solution with splashy video. No more, no less. If you have less than […]Read Article "Free Autoresponder in WordPress? Video, Please!"
Ready to start 2013 with a few newsletter writing tips? I’ve subscribed to over 200 newsletters made with Wysija in over a year. This allows me to assess how good or bad some campaigns are. Let’s jump straight to my recommendations. I read text, not images It all begins with the subject. What will make […]Read Article "Mistakes We Spot in Your Newsletters"