Sending newsletters is usually only one part of the marketing communications you might send out to customers. In this post we’ll share why you should spend more time thinking about your emails and less time with your social media channels.Read Article "Email vs social media"
It may seem obvious but how you organise the layout of your email can make a huge difference to what impact it has on the reader… and your click rates.Read Article "How should you prioritise your email content?"
It’s the new year and now is a great time to organize, plan and prepare for a busy year ahead.Read Article "5 reasons to ditch your email service provider, and use MailPoet"
This case study examines how one of our users sells premium content thanks to WooCommerce and a plugin called Groups. MailPoet is used to convert free subscribers to paying customers. This set up is nearly free. My name is Thomas Clausen. I work as a senior project manager in one of Denmark’s biggest bank. In my spare […]Read Article "Paid newsletter subscriptions with WooCommerce"
Last month was Software Freedom Day. Events have taken place around the globe. It’s a pretty low key affair compared to all the scheduled WordCamps. Nonetheless, it’s our time to reflect on free software. WordPress is perhaps the most tangible example in the last decade of free software for the masses. Our favorite content management system (CMS) is the culmination […]Read Article "Software Freedom, a Few Thoughts"
Writing a really good subject line can often be tricky, especially when you’ve left it until the last minute to decide it before sending out your newsletter. There are a number of factors to consider, and I’ll be covering a couple of the key ones in this post. Ultimately, your goal for a great subject […]Read Article "Writing Your Next Great Email Subject Line"