Include Email in Your WordPress Consulting Package

Take a look around the Internet, and you’ll notice that WordPress consultants and developers typically offer a standard package. It usually includes:

  • A custom, responsive theme
  • SEO
  • Security
  • Hosting
  • A friendly smile

See anything missing? Email newsletters, perhaps?

Often, an email newsletter is just an afterthought. Probably because newsletters rely on content, which are beyond the narrow technical scope of most WordPress consultants.

That’s no excuse! SEO is definitely about content strategy, just like newsletters and emails. The former brings in new visitors to your site, while the latter ensures that they return in the future.

Did you know? A fifth of all MailPoet Premium customers are WordPress consultants.

As a WordPress consultant, don’t leave money on the table by leaving out email. Add an email package to your service package and make some extra cash. You probably already help with content on an informal basis. Why not get paid for your time?

For the most part, you’ll only need to charge your clients for your time, as most email marketing solutions are free (like MailPoet, for example!)

Below, you’ll find an example email package. Feel free to use it! You don’t even need to pay us (though we certainly wouldn’t mind.) The total price is based on a $50 per hour rate.


Email Strategy and Setup: $300

First Step: Create a Customized Email Strategy

Here are some questions in order to create a customized email strategy for your clients:

  • Is your current email solution good enough for you? How are your stats? Would you like them to be higher? (Hopefully, they do!)
  • Are you starting from scratch? Great! Here are a few more questions to guide you in the right direction:
    • Do you already send emails to your customers from your personal email account?
    • How much time do you spend writing emails? A few hours per week? Per month?
    • How prolific are you? Do you write a lot?

This will take 1 hour.

Step 2: Setup and Design

Step 2 is all about technical details and branding, which consist of the following steps:

  • Set up the email marketing solution that you and your client decided upon.
  • Design the emails and newsletters based on this strategy.
  • Finally, give your client a short training session. Show them how to create and send their first newsletter.

This will take 3 hours.

Step 3: A Strategy to Get New Subscribers

Growing the number of subscribers is the crucial part of any sound email strategy.

Look at improving subscription forms (and here !), landing pages and other methods to increase the size of your client’s lists.

If you’re changing email solutions (i.e. switching to MailPoet from another service), help your client migrate their mailing list.

This will take 1 hour.

Step 4: Follow Up and Maintenance

After a month of activity, take a look at the stats and ask the hard questions:

A little maintenance will also be needed:

  • Delete unconfirmed subscribers. Yes, there can be quite a few! Don’t take it personally – it just wasn’t meant to be.
  • Remove inactive subscribers and only keep the engaged readers.

This will take 1 hour.

Want to know more on email in WordPress? Check out our ultimate guide to newsletters in WordPress.