A Guide to Hiring Your First WordPress Developer

Hiring a developer for the first time can be a daunting process. It can be hard to know where to find developers, and if you’re not a developer yourself, you might not know how to vet candidates. Plus, there’s the fact it costs money (and you might not know how much to spend…) and you […]

Should You Delete Your Social Media Accounts?

You haven’t looked at your business’s social media accounts in months. It’s understandable. You’re busy with the day-to-day activities of your company and simply haven’t had the time to create fresh content. The only problem is that the last message on your Facebook business page was posted eight months ago and you’ve managed to lose […]

The Lazy Admin’s Guide to Speeding Up WordPress (in Less Than an Hour)

You’ve got 60 minutes to speed up your WordPress site. What do you do…? For time-poor site admins, knowing where to start is half the battle. Simply googling “speed up wordpress,” brings up 197 million results—talk about overwhelming! From simple strategies like choosing a good web host through to more advanced methods such as implementing […]

Start Capturing Emails Before Launching Your Website

The secret to getting ahead is getting started. –Mark Twain Mark Twain didn’t know about email list-building during his lifetime, but if he had, this statement would have been extremely relevant. So relevant, in fact, that we can still apply it to a website pre-launch strategy. In this post, we’ll look at how you can […]

A Brief and Entertaining History of Email

Here at MailPoet, we love email (naturally!) We eat bounces for breakfast, lists for lunch, and DomainKeys for dinner. We even name our kids after email technologies (no, not really…yet.) As you can imagine, we’re interested in the history of email, too. As a MailPoet user, you’re no doubt familiar with the ins-and-outs of email. […]

Email vs social media

Sending newsletters is usually only one part of the marketing communications you might send out to customers. In this post we’ll share why you should spend more time thinking about your emails and less time with your social media channels.