Should You Buy Email Lists?

Buying an email list might seem like the perfect solution for increasing your brand or community group’s reach. Spend a few hundred bucks, and you get instant access to thousands of email addresses you can add to your list, right? You might be thinking that when you buy email lists, surely once you start sending […]

Why You Should Aim For the Gmail Promotions Tab

The Gmail Promotions tab continues to cause a stir amongst email marketers, though exactly why is misguided. You see, when you google “gmail promotions tab” you get 4.9 million results, and the top result is about how to keep your emails out of the Promotions tab. The problem is, you should be doing everything you […]

How the MailPoet Sending Service Helps You Avoid the Spam Box

If you aren’t familiar with the infrastructure underlying email technology, you might wonder – how exactly does it all work? Specifically, you might wonder – what is the MailPoet Sending Service? And why should you use it? But, above all – why is a sending service necessary in the first place?

Using Gmail to Send From WordPress? You Can’t

Are you currently using a free Gmail account to send your emails? You shouldn’t be, as using a freemail account will dramatically increase your chances of landing in the Spam folder. However, starting in June, you will actually be incapable of using a free Gmail account to send.