How to Fix WordPress Not Sending Email Issues

When your WordPress website’s emails aren’t delivered, and don’t reach their intended recipients, it couldn’t be worse for your business. It means customers aren’t receiving important emails from you, such as account and reset passwords emails. If you run an online store, like a WooCommerce website, it means customers who’ve made a purchase from your […]

20 Best Tools for Testing Emails

If you’re sending emails, it’s essential that you test them with email testing tools. No doubt you put a lot of time into writing copy and tweaking your email template. But sending emails without proper testing can leave you open to mistakes, like emails not displaying properly in some email clients, emails landing in spam […]

Am I a Spammer? 11 Signs You’re Sending Email Spam (and How to Be a Nice Sender)

Email is one of the most effective marketing verticals for brands big or small. It gives you direct access to the people who care most about your brand and what you stand for. But, sometimes things don’t feel quite right. Maybe your open rates are falling or you’re hitting the dreaded 1% unsubscribe rate (a […]

How to Use Honeypot Traps to Fight Email and WordPress Spam

Spam is the scourge of the internet. It swamps inboxes with requests from Nigerian princes, floods blog comments with unintelligible garbage, and is an all-around annoying waste of time to have to deal with. In the constant battle between email service providers (ESPs) and spammers, legitimate folks who send out email newsletters to their subscribers, […]

Get in Subscribers’ Inboxes with DKIM and SPF Email Authentication

Email authentication is just a fancy phrase for things that help you avoid being labeled as spam. If you’ve ever tested the spammyness of your emails (which I highly recommend you do), you would have noticed there are two specific things that affect your spam score: DKIM and SPF. If you send out email newsletters […]

How Spam and Phishing Filters Work

Shortly after the internet was invented, the first spam email was sent by Nac to Krag, who was checking his email in the cave next door, encouraging him to deposit a substantial portion of his cache of woolly mammoth steaks in a drop box located (mysteriously) outside the entrance to Nac’s cave. Okay, that bit […]