Ever wondered why some of your subscribers are opting out? We suggest you find out, especially if you have over 1% of unsubscribes in your recent newsletters.
Rest assured, it’s a good sign when some of your subscribers are leaving. You want to keep the engaged subscribers. It’s about quality above quantity, always.
I’ll guide you through adding a poll on your unsubscribe page in this post, like this:
Setting up a poll
The first step is to create the poll. We use a plugin called WP-Polls for this tutorial.
This plugin has been around for as long as I can remember. It works out of the box, and can be styled with a bit of patience.
Once you’ve installed WP-Poll, you’ll want to add a new poll, like this:
The choice of answers is up to you. In essence, you’ll want to figure out what you can do better in order to keep subscribers on your lists.
For example, if you’re sending daily newsletters, ask if your subscribers would have preferred a weekly or a monthly.
Create a new Unsubscribe page
To display the poll on your unsubscribe page, you’ll need to create a new page. This page will replace the default page MailPoet uses for your unsubscribe page.
In this page, you’ll want to add the appropriate title and text:
The shortcode will display the poll you previously created. Make sure that the poll ID is the correct one! You can find out the poll ID on the “Manage polls” page of the WP-Polls menu.
Go ahead and publish your page.
On old themes that don’t use the new menu system of WordPress, your Unsubscribe page will appear in your main menu.
Point MailPoet to your new Unsubscribe page
This is the last step. Go in your MailPoet’s Settings > Basics tab. There, you can choose a WordPress page as your unsubscribe page:
Make sure you save your settings, and you’re all set.
Styling your poll
You’ll probably want to style your form to match your theme.
WP-Poll doesn’t allow you to edit the style sheet (CSS) from the admin. But you can change the HTML with a template system.
To do so, head over to the menu item Polls > Poll Templates.
The page has several boxes to modify different HTML parts of the forms. It can appear overwhelming at first, I agree.
In my case, I simply changed the following HTML tags in order have an unobstructive poll design:
- I removed <ul> and <li> to remove the list styles
- I removed all centered styles of the paragraphs
- I removed the link to view the results on the voting page
You can hide the results if you want to do so in the HTML template as well.
Offer alternatives to follow
Some users might prefer to follow you on Facebook or Twitter instead of your newsletter.
The unsubscribe page is ideal to offer that choice, like this:
This sums it up. Within one hour, you’ll have a more useful Unsubscribe page.
Don’t forget to check the poll results to learn more from your former subscribers!