10-Point Checklist for Writing Amazing Blog Posts

Writing blog posts is easy. But writing amazing blog posts? It takes a lot more time and effort to do well. Anyone can string a sentence together but it doesn’t necessarily mean that sentence will be any good or even make sense! In this guide, I’ll outline a few strategies you can follow to help […]

Should You Delete Your Social Media Accounts?

You haven’t looked at your business’s social media accounts in months. It’s understandable. You’re busy with the day-to-day activities of your company and simply haven’t had the time to create fresh content. The only problem is that the last message on your Facebook business page was posted eight months ago and you’ve managed to lose […]

Typography and Email: The Best Fonts, Sizes & Tips

How much thought do you put into your email typography? The fact is, no matter how beautifully designed your emails are, and no matter how well-written your copy, if your message isn’t instantly understandable it means your email has failed at its one job: to effectively communicate information. In fact, the fonts you use can […]

Did GDPR Just Kill Abandoned Cart Emails?

Abandoned carts have long been a prime remarketing opportunity. Users who abandon their online shopping carts before completing their transactions do so for a wide variety of reasons, some of which you have absolutely no control over. But reaching out to those users who simply forgot or got distracted has become a time-tested means of […]

Long vs. Short: Why You Should Keep Your Emails Brief

There’s an old quote by Mark Twain: I didn’t have time to write a short letter, so I wrote a long one instead. It’s a clever, witty quote (as you would expect from Twain), but it also illustrates an important point when it comes to writing newsletters for your business: keeping things short is a […]

The Lazy Admin’s Guide to Speeding Up WordPress (in Less Than an Hour)

You’ve got 60 minutes to speed up your WordPress site. What do you do…? For time-poor site admins, knowing where to start is half the battle. Simply googling “speed up wordpress,” brings up 197 million results—talk about overwhelming! From simple strategies like choosing a good web host through to more advanced methods such as implementing […]