Get in Subscribers’ Inboxes with DKIM and SPF Email Authentication

Email authentication is just a fancy phrase for things that help you avoid being labeled as spam. If you’ve ever tested the spammyness of your emails (which I highly recommend you do), you would have noticed there are two specific things that affect your spam score: DKIM and SPF. If you send out email newsletters […]

11 of the Best Email Newsletters to Inspire Your Own

When you think back to 1971, what comes to mind? Bell bottoms were in fashion. John Lennon released the timeless album “Imagine,” and the Race to Space was in full force.    But, 1971 also marked the birth of email. The very first messages were sent on the ARPANET system, a precursor to the internet. […]

8 Ways to Make Your Newsletter Signup Form Work Harder

Your newsletter signup form should be more than an afterthought. But that’s how many businesses and groups treat it — a little button in a lost corner of your website. That’s too bad, because with a little elbow grease, you can transform your subscriber form into a real asset, growing your email lists and increasing […]

12 of the Best Email Subject Lines We’ve Ever Seen

Has an email subject line ever made you raise an eyebrow? Laugh out loud? Or simply curious enough to open an email? Like me, you’ve probably spent hours crafting your email newsletters, perfecting your timing, topics, images, and CTA. But what good is an amazing email if no one opens it? Email subject lines can […]

4 Tips to Prepare Your Emails for Any Holiday Calendar Event

If you think the only time you should be sending holiday emails is during the months of November and December, you might be missing out on a powerful email strategy. Holiday email marketing allows you to create timely, targeted emails about topics your audience cares about. There are dozens of holidays throughout the year you […]

Using Video in Your Email Marketing: A How-to Guide

If you really want someone to pay attention to what you have to say in your emails, video in your email marketing is one of the best tools at your disposal. There’s been a huge shift to video in recent years. It’s dominating social — people watch more than 100 million hours of video of […]