The Beginner’s Guide to Email Segmentation

Do you have one big email list for all your subscribers? If so, it’s time to think about email segmentation. Email blasting, where you send one big “blast” to all of your subscribers on your list, is no longer email best practice. In 2019, it’s all about segmentation — that is, segmenting your email list […]

20 Best Tools for Testing Emails

If you’re sending emails, it’s essential that you test them with email testing tools. No doubt you put a lot of time into writing copy and tweaking your email template. But sending emails without proper testing can leave you open to mistakes, like emails not displaying properly in some email clients, emails landing in spam […]

Am I a Spammer? 11 Signs You’re Sending Email Spam (and How to Be a Nice Sender)

Email is one of the most effective marketing verticals for brands big or small. It gives you direct access to the people who care most about your brand and what you stand for. But, sometimes things don’t feel quite right. Maybe your open rates are falling or you’re hitting the dreaded 1% unsubscribe rate (a […]

How to Use Honeypot Traps to Fight Email and WordPress Spam

Spam is the scourge of the internet. It swamps inboxes with requests from Nigerian princes, floods blog comments with unintelligible garbage, and is an all-around annoying waste of time to have to deal with. In the constant battle between email service providers (ESPs) and spammers, legitimate folks who send out email newsletters to their subscribers, […]

Get in Subscribers’ Inboxes with DKIM and SPF Email Authentication

Email authentication is just a fancy phrase for things that help you avoid being labeled as spam. If you’ve ever tested the spammyness of your emails (which I highly recommend you do), you would have noticed there are two specific things that affect your spam score: DKIM and SPF. If you send out email newsletters […]

11 of the Best Email Newsletters to Inspire Your Own

When you think back to 1971, what comes to mind? Bell bottoms were in fashion. John Lennon released the timeless album “Imagine,” and the Race to Space was in full force.    But, 1971 also marked the birth of email. The very first messages were sent on the ARPANET system, a precursor to the internet. […]