A Complete Guide to Email for WooCommerce

Emails are an essential part of any successful WooCommerce store. From order confirmation emails to welcome messages and abandoned cart reminders, emails help you communicate important information to customers and build relationships that keep them coming back to buy more. Understanding how WooCommerce email works can help you get set up for success. So in […]

10 Best Practice Tips for Animated GIFs in Email

There was a time when animated GIFs were a novelty, little more than a fun and silly experiment in internet technology. Today, animated GIFs are commonplace. They’re still fun and silly, but they’ve become a widely accepted and effective means of communication. Using animated GIFs in your emails, for example, is a means to inject […]

Ultimate Guide: Create and Send Newsletters with the Best Email Plugin for WordPress

Today, we’re sharing everything we know about how to create and send newsletters from WordPress — over 8 years’ worth of experience and hard lessons learned, all in one ultimate guide. We’ve published a lot of content over the years about how to create great content for your email newsletter. But sometimes, it’s good to […]

5 Best Practice Tips for Email Links That Get Clicks (and Taps!)

Have you ever stopped to think about how you’re using links in emails? Because how you write and design your links can help attract attention and get you more clicks (and taps on mobile devices). It might seem obvious, but more people are going to click your links if you make them easy to see […]

The Beginner’s Guide to Email Segmentation

Do you have one big email list for all your subscribers? If so, it’s time to think about email segmentation. Email blasting, where you send one big “blast” to all of your subscribers on your list, is no longer email best practice. In 2019, it’s all about segmentation — that is, segmenting your email list […]

20 Best Tools for Testing Emails

If you’re sending emails, it’s essential that you test them with email testing tools. No doubt you put a lot of time into writing copy and tweaking your email template. But sending emails without proper testing can leave you open to mistakes, like emails not displaying properly in some email clients, emails landing in spam […]