Ultimate Guide: Create and Send Newsletters with the Best Email Plugin for WordPress

Today, we’re sharing everything we know about how to create and send newsletters from WordPress — over 8 years’ worth of experience and hard lessons learned, all in one ultimate guide. We’ve published a lot of content over the years about how to create great content for your email newsletter. But sometimes, it’s good to […]

5 Best Practice Tips for Email Links That Get Clicks (and Taps!)

Have you ever stopped to think about how you’re using links in emails? Because how you write and design your links can help attract attention and get you more clicks (and taps on mobile devices). It might seem obvious, but more people are going to click your links if you make them easy to see […]

The Beginner’s Guide to Email Segmentation

Do you have one big email list for all your subscribers? If so, it’s time to think about email segmentation. Email blasting, where you send one big “blast” to all of your subscribers on your list, is no longer email best practice. In 2019, it’s all about segmentation — that is, segmenting your email list […]

20 Best Tools for Testing Emails

If you’re sending emails, it’s essential that you test them with email testing tools. No doubt you put a lot of time into writing copy and tweaking your email template. But sending emails without proper testing can leave you open to mistakes, like emails not displaying properly in some email clients, emails landing in spam […]

Am I a Spammer? 11 Signs You’re Sending Email Spam (and How to Be a Nice Sender)

Email is one of the most effective marketing verticals for brands big or small. It gives you direct access to the people who care most about your brand and what you stand for. But, sometimes things don’t feel quite right. Maybe your open rates are falling or you’re hitting the dreaded 1% unsubscribe rate (a […]

How to Use Honeypot Traps to Fight Email and WordPress Spam

Spam is the scourge of the internet. It swamps inboxes with requests from Nigerian princes, floods blog comments with unintelligible garbage, and is an all-around annoying waste of time to have to deal with. In the constant battle between email service providers (ESPs) and spammers, legitimate folks who send out email newsletters to their subscribers, […]