6 Anti-Black Friday Tips for Small Businesses

For many businesses, Black Friday and Cyber Monday planning started months ago. If you’re not one of those businesses, don’t stress! Not every business owner has the time and resources—not to mention the profit margin!—to run the kinds of sales you’ll see big businesses hosting this coming weekend. So if you’ve been procrastinating because you’re […]

The 4 Most Useful Email Extensions for WooCommerce

Email is an essential part of running any WooCommerce store. From order confirmations and receipts to marketing messages and newsletters, email is how you communicate with customers. While WooCommerce has robust email tools built right into core, to send a greater range of messages you need to integrate your online store with an email service […]

How to Run a Free WordPress Newsletter (and the Plugins to Help You Do It)

It seems like everyone and their dog has an email newsletter these days. If you go back and check the last 10 sites you visited, I bet at least half of them have a newsletter. Is that a bad thing? No way! While all the optin forms and pop-ups you come across online can be […]

10 Excellent Free and Premium WordPress Email Marketing Plugins (2019)

Looking for the best WordPress email marketing plugins to level up your business? There are loads of excellent options available, whether you’re a freelancer, run a small business or non-profit, or need to satisfy the intensive email marketing needs of a large company. In this post, I’m going to help you determine the best plugins […]

A Quick Start Guide to WordPress Email Automation (Plus Top 5 Plugins)

As your WordPress business grows, so too does the amount of work involved. Everything from marketing and lead generation to launching new products and building customer relationships takes time. Fortunately, you can ditch some of your boring manual tasks with email automation. Email automation is increasing in popularity. From the welcome email you get when […]

How to Package and Price Email Marketing Services for Your WordPress Clients

If you offer WordPress consulting services to small businesses (or plan to) then you’re probably already offering a range of services to clients, including website development, branding and hosting. You might also be offering some a la carte extras like site maintenance, SEO, and social media marketing. This is a typical service model for agencies, […]