How to Use Personalization for Increased Engagement

Technology investor Ma Huateng once said, “I think every Internet user likes personalization.” We think he’s onto something. When was the last time you got excited to read an email that wasn’t even addressed to you by name? How often you read all the way through an email full of material you have no interest […]

Interesting and Non-Obvious Uses of Email

“If you are not willing to risk the unusual, you will have to settle for the ordinary.” Jim Rohn said this—and while he probably wasn’t talking about email, it’s a good reminder that sometimes, ordinary can be a little… boring. It’s good to mix things up from time to time. That’s why today, we wanted […]

Marketing Strategy for Busy People

The time management expert David Allen, once said, “You can do anything, but not everything.” Allen was talking about life in general, but his advice could be the golden rule of small business marketing, too. Between social media, blogging platforms, and email, you have so many ways to reach your customers. But… you’re also busy. […]

Start Capturing Emails Before Launching Your Website

The secret to getting ahead is getting started. –Mark Twain Mark Twain didn’t know about email list-building during his lifetime, but if he had, this statement would have been extremely relevant. So relevant, in fact, that we can still apply it to a website pre-launch strategy. In this post, we’ll look at how you can […]