We’re Adopting Gutenberg. Here’s Why

Our future form editor is going to be in Gutenberg, also known as the Block Editor.  In fact, we’ve already started working with it (screenshot below) and we hope to release a first version by the end of 2019. In the near future, our email designer will also go down that route. More on that […]

Free Autoresponder in WordPress? Yes, please!

MailPoet, our newsletter plugin, offers a simple and free WordPress autoresponder solution. Here’s a quick video of how it works: I set out to write a full comparison of autoresponder plugins. I searched, I tried, and I got discouraged. Instead, this post will cover our own solution for this email marketing must. No more, no less. If […]

MailPoet Premium is Now Free Up To 1,000 Subscribers

Our free newsletter plugin for WordPress just got free-er: users with less than 1,000 subscribers can now get MailPoet Premium for free! Ninety percent of our free plugin users have smaller email lists and we encourage you to sign up! It’ll save you $150 annually. When you sign up, you’ll get full access to premium […]

Stop Sending Emails To Your Inactive Subscribers Now. Here’s Why

If you find that your email open rate is declining over time or if it has dipped below 20%, it’s time to action! Why is that happening in the first place? Well, it’s not unusual for some of your subscribers stop engaging with your emails over time, even after just a month. This happens to […]

How to Segment Your WordPress Subscribers With a Second Email List

When your WordPress website reaches 1,000+ subscribers, it’s time to start thinking about creating a second email newsletter if: Your site covers more than one topic; or Your website has a lot of new content. The idea here is that you want to keep your subscribers engaged. When your subscribers are able to choose the […]

How We Successfully Adopted the 4-Day Work Week at MailPoet

We implemented the 4-day work week at MailPoet in 2016. Three years on, we’re still working happily with this rhythm and our business is growing. While Tim Ferris’ 4-hour work week proved to be something of an illusion, 32 hours seemed more like a reasonable goal. We even considered a 6-hour work day at one […]