Stop Sending Emails To Your Inactive Subscribers Now. Here’s Why

If you find that your email open rate is declining over time or if it has dipped below 20%, it’s time to action! Why is that happening in the first place? Well, it’s not unusual for some of your subscribers stop engaging with your emails over time, even after just a month. This happens to […]

How to Segment Your WordPress Subscribers With a Second Email List

When your WordPress website reaches 1,000+ subscribers, it’s time to start thinking about creating a second email newsletter if: Your site covers more than one topic; or Your website has a lot of new content. The idea here is that you want to keep your subscribers engaged. When your subscribers are able to choose the […]

How We Successfully Adopted the 4-Day Work Week at MailPoet

We implemented the 4-day work week at MailPoet in 2016. Three years on, we’re still working happily with this rhythm and our business is growing. While Tim Ferris’ 4-hour work week proved to be something of an illusion, 32 hours seemed more like a reasonable goal. We even considered a 6-hour work day at one […]

20 Email Templates To Send Newsletters From WordPress In Style

Our newsletter and email plugin now offers 50 unique and original email templates just for WordPress. We crafted the latest 20 templates with a lot of love in the hopes that we could inspire our users (and you) to send good looking emails from their WordPress websites. Designs To Match Your Content For this latest […]

A Year of Experiments At MailPoet

We close 2018 with a great sense of satisfaction. This has been our best year yet since we launched in 2011. At the heart of it, we expanded our team, which brought in new talent and fun colleagues. The by-product of this expansion has been a better product and solid growth in revenue. It was […]

MailPoet Will Require PHP Version 5.6 in 2019

At the end of 2018, MailPoet will be upgrading its minimum PHP version. Our users will be required to have at least PHP version 7 5.6 in order to use our plugin. There will be a grace period for users on version 5.6. We will evaluate the length of this period later in 2018. This fall […]