Frequency: How Often Should You Send Emails?

The eternal question: how often should you send emails? As with many things in life, it depends. Finding the perfect balance can be difficult – are you leaving money on the table by not sending enough emails? Or are you annoying your subscribers by sending too many newsletters? The number of emails you send largely […]

Lessons in Writing Memorable Content from the Master of Wit, Oscar Wilde

Oscar Wilde was unquestionably one of the most unique personalities of the nineteenth century. The author of dozens of plays, essays, novels, and other works, his combination of wit and individuality has made him world-famous for his clever phrases and funny insights.

Building a Better Landing Page

A good landing page can be the difference between wild success and crushing failure. No exaggeration intended – they’re that important. In this post, we’re going to build the perfect landing page for a monthly newsletter, as well as talk about why you need a landing page in the first place. Let’s get started!

Authenticity, or How to Write Genuine Content

At some point in time, you’ve probably read a blog post and thought, “I don’t really believe what the author is telling me.” In this post, we’re going to talk about why this happens and how you can avoid being that author.