ECommerce and MailPoet go together like bread and butter, peanut butter and jelly, fish and chips, bees and honey… okay, you get the idea. Considering that email is probably the single-best marketing channel, this shouldn’t come as much of a surprise. But are you making the most of email marketing to sell your products? The […]
If you aren’t familiar with the infrastructure underlying email technology, you might wonder – how exactly does it all work? Specifically, you might wonder – what is the MailPoet Sending Service? And why should you use it? But, above all – why is a sending service necessary in the first place?
Pop-up subscription forms are everywhere. In 2018, it’s hard to visit a website that doesn’t have a jumping, flying, flashing pop-up subscription form. The question is – is this a good trend? And should you add a pop-up to your own website? Opinions are divided. Most readers detest pop-ups, so much so that they create […]
The ubiquitous pop-up box. Are they an essential email marketing tool? Or a necessary evil? What’s the best way to use them?
If you’ve used MailPoet (and we hope you have!) you’ve no doubt created and sent an email or two. If you haven’t, that’s okay too! Everyone needs to start somewhere – and this post is a good place to start. In MailPoet, there are three types of emails: newsletters, welcome emails, and post notifications. What […]
Creating a monthly newsletter is easier said than done. A great newsletter requires focus, strategy, consistency, determination, and a whole lot of other heavy-sounding adjectives. It can feel overwhelming to even the most battle-hardened marketing executive.