How to Improve Your Email Open Rates

Did you know email open rates vary widely by industry? The shopping industry, for example, sits at an average of 41%, while emails sent by marketing and advertising companies are open at a rate of just 25%. Here at MailPoet, we class an excellent open rate as 30% or higher and a good open rate […]

Our Favorite Free WordPress Form Plugins for 2019

In this guide we’ll look at 3 of the most popular contact form plugins for WordPress and tell you our favorite: Ninja Forms Caldera Forms WPForms There are over 250 contact form plugins available for WordPress, we’ve weeded out all the ones you don’t need and focused on the ones you do. Whether you’re looking […]

How to Fix WordPress Not Sending Email Issues

When your WordPress website’s emails aren’t delivered, and don’t reach their intended recipients, it couldn’t be worse for your business. It means customers aren’t receiving important emails from you, such as account and reset passwords emails. If you run an online store, like a WooCommerce website, it means customers who’ve made a purchase from your […]

How to Improve Your Email Click Rates

When you’re investing so much time into your email marketing campaigns, you want to know your content is engaging. And one of the best ways to track engagement is monitoring your click-through rates (CTR). In Ascend2s state of email marketing report, 49% of respondents said improving click-through rates was the most important objective of their […]

A Guide to Hiring Your First WordPress Developer

Hiring a developer for the first time can be a daunting process. It can be hard to know where to find developers, and if you’re not a developer yourself, you might not know how to vet candidates. Plus, there’s the fact it costs money (and you might not know how much to spend…) and you […]

Greeting Your Users – A Welcome Email Guide

A welcome email is the first friendly exchange between you and your subscribers after they sign up for your email list. Usually, welcome emails are automated, so they’re sent immediately after a sign up. They’re called “welcome emails” because they’re intended as a warm welcome to new subscribers (and often include the word “welcome”!). Akin […]