How to Improve Your Click Rates

When you’re investing so much time into your email marketing campaigns, you want to know your content is engaging. And one of the best ways to track engagement is monitoring your click-through rates (CTR). In Ascend2s state of email marketing report, 49% of respondents said improving click-through rates was the most important objective of their […]

A Guide to Hiring Your First WordPress Developer

Hiring a developer for the first time can be a daunting process. It can be hard to know where to find developers, and if you’re not a developer yourself, you might not know how to vet candidates. Plus, there’s the fact it costs money (and you might not know how much to spend…) and you […]

Greeting Your Users – A Welcome Email Guide

A welcome email is the first friendly exchange between you and your subscribers after they sign up for your email list. Usually, welcome emails are automated, so they’re sent immediately after a sign up. They’re called “welcome emails” because they’re intended as a warm welcome to new subscribers (and often include the word “welcome”!). Akin […]

Why You Should Never Use WordPress to Send Email Newsletters (Thoroughly Debunked!)

There are some who would argue that you should always, always, use a system for email marketing that’s separate to WordPress, and that plugins have no place in this space. Does this belief have any truth to it? Should email marketing and your WordPress site be completely separate, never to be joined together? In this […]

Infographic: Email Statistics by the Numbers

Curious about the effectiveness of email marketing? Turning to the numbers paints an impressive picture of just how effective this channel is—and offers a stark reminder of why you should be investing your time and money into your WordPress email marketing efforts. In this article, we’ve pulled together the best and most recent numbers for […]

Top 5 Time-Saving Tips for Creating Email Newsletter Content

Whether you’re running a small business or work as a marketing expert at a large firm, no doubt you’ll be spread thinly trying to do all your day to day tasks and those extra tasks that always seem to pop up at the most inconvenient time. Email newsletters take more time to perfect than social […]