5 Reasons to Ditch Your Email Service Provider, and Switch to MailPoet


It’s the new year and now is a great time to organize, plan and prepare for a busy year ahead. Maybe you’re new to emailing your customers or perhaps you’re looking to make the change from your existing provider. With 100,000 WordPress sites actively using MailPoet, we’ll help explain why the time is right to switch.

1. No need to rewrite your content

Why waste time copying and pasting all the blog posts you want to share? Because MailPoet is a WordPress plugin, you can choose the blog posts or pages you want to insert into a newsletter directly.

It’s really easy to bring in multiple sections content, and you can apply formatting to the whole selection at once. Any tweaks can also be made to individual posts so you can get the newsletter looking just how you want.

2. All your customers in one place

Exporting customers from WordPress into your email service provider can be a bit challenging – in fact there’s no easy way to do it without extra plugins! Additionally, each time you want to send a new newsletter you’ll have to repeat the process, or your lists will be out of sync.

MailPoet lets you easily manage your WordPress users’ newsletter subscriptions, including being opted in to several different lists at once and also lets you have subscribers who are not existing WordPress users – handy if you’re trying to capture a list of prospects.

3. Send blog posts immediately

This is a really great unique feature of MailPoet and particularly useful for bloggers! Once you’ve written your blog post, you can use our automatic newsletter feature to send emails as soon as you’ve published the post (you can also set it to send at a fixed time). As many people schedule their posts to publish at popular times of the day, this means you’ll be maximising the impact of your newsletters and posts.

It’s also much simpler to implement too – no messing around setting up RSS feeds or having to code complicated templates, we take care of that for you.

4. More for free

MailPoet free edition allows you to have 1,000 subscribers which is usually enough for most people, especially if you’re just starting out with newsletters and don’t want to pay to find out if it’s going to work for you.

We also offer everyone the kind of support you’d normally get only if you paid for a service – you can email us and ask us anything about MailPoet and getting it to work with your WordPress setup. We’ve got a support team of 5 staff around the world working in different timezones to answer all your questions!

We also don’t force you to promote our newsletter plugin in your footer when you use our free version, so your emails will stay looking pretty.

Did we also mention that we give you widgets so you can add your newsletter signup form to your website? No complicated code to copy and paste, and it’ll fit right in with your site’s theme.

5. A quick, easy setup

The MailPoet plugin is quick to install and the setup process is easy to understand, so you can get back to what you do best, running your business. Our support team will be more than happy to review your settings, and optimize them for you for free. Simply get in touch, and we’ll answer you in under 24h.

You only have to set up your details once and after that we’ll automatically apply these details to your emails, like your “from” name and email address.

We’ll also speed up the creative process by adding in things like your unsubscribe link, so all you’ll need to do is focus on the main part of your email. MailPoet also lets you duplicate emails, so if you’ve got a customised design or created a layout you love, you won’t need to redesign your newsletter every time.

For an even better experience, you might want to consider MailPoet Premium which gives you deeper insight into results and speedier support response times if you need help.

We’re constantly improving and adding new features to MailPoet. We recommend checking out our features page for a full overview of what our powerful email marketing plugin can do!